This module will introduce you to the skills and activities employed throughout the creative industries. You will experience a range of approaches to problem solving, idea generation and visual communication and teamworking.

You will also investigate the link between the creative process and market knowledge and research in formulating design solutions.

You will reflect on your learning and the contribution of your peers in team situations.

You will evaluate your own progress and development. This module will also include an introduction to 'ePDP' (personal development planning) encompassing a self-evaluation SWOT analysis of your skills development. Your PDP will continue throughout your course, being discussed and updated at each level and also through tutorials with your personal tutor.

Specific to Product Design, PDT, Design Innovation, Transport Design, VFX:
Supporting this module will be a range of technical Instruction (TI) led exercises and modulettes, providing you with the skills to work competently and safely using the equipment and tools in the 3D workshops

Team concept presentation (60%) [Learning Outcomes 1,2.3.4.5]
Course specific element (30%) [Learning Outcomes 2,3,4]
PDP Individual skills analysis (SWOT) (10%) [Learning Outcomes 1,5]

In a series of workshops you will begin to identify and develop skills in the communication of ideas and the planning and execution of design projects.
Work on a variety of activities as part of a team
Work independently, in the studio, workshop, other areas of the University
Take part in critiques and present your ideas to staff and other students

Bruce, M. Bessant, J. Design In Business, Design Council, Prentice Hall (2002) ISBN 0273 643746
Bruce, A. Langdon, K. Project Management, Dorling Kingsley (2000) ISBN 07513 2793X
Cooper, R. Press, M. The Design Agenda, Wiley (1995) ISBN 0 471 94106 9
Pilditch, J. Winning Ways, Mercury Business Books (1989) ISBN 185252 042 6
Margolin, V. Buchanan R. The Idea of Design. MIT Press (1995) ISBN 0262631 660
Whitely, N. Design for Society, Reaktion Books (1993) ISBN 09484 62477
Papanek, V. Design for the Real World, Paladin (1984) ISBN 0500 231 656
McDermott, C. (Ed) The Product Book, Rotovision (1999) ISBN 2-880 463 947
Ind, N. Great Advertising Campaigns: how they achieve both creative and business objectives (1993) ISBN 0749 405368
Mono Design, Branding: from brief to finished solution, Rotovision (2002) ISBN 2880 46563X

Journals:
Design Management Journal www.dmi.org
Design Week
Campaign
Wallpaper
ICON
Blueprint
Car Styling
VFX World
New Design

Seminar room/Studio space
Library
internet
Laptop/data projector
Ohp

Non specialist computing facilities for email, internet access and on line resources