There will be a series of seminars which will cover elements of the design process and developing a design brief and looking at appropriate research and communication methods. In addition you will have project progression tutorials throughout the module.

You will undertake your own market research to enable you to develop your outline brief and moodboard. In the second half of the module you will execute your outline brief using the appropriate computer hardware and software.

You will develop your communication skills by presenting your interim and finished project to the group.

A holistic assessment of the A series of concept brands [Learning Outcome 3]
follow up:
An outline brief [Learning Outcomes 1, 2].
Final P.O.S. Material/brochure [Learning Outcomes 3, 4].
A presentation of all of the above [Learning Outcomes 2, 3].

Seminar Room.
OHP.
Library.
Laptop, data projector.

Non-specialist computing facilities for email, internet access, word processing database, spreadsheet and basic presentations will be available through LLRS/ITS facilities on campus, not from within the Faculty itself - the exception being the Faculty's Student Browsers based in studios which wil support email and internet access.

Cooper R, Press M. The Design Agenda 1994 Wiley, ISBN 047194106
Ed Pavitt J. Brand. New 2000 V&A Publications, ISBN 1851177324X

Bruce M, Bessant J. Design in Business. 2002 Design Council, Prentice Hall, ISBN 0273643746

Ed. Gorb. P Design Talks! 1988 Design Council, ISBN 0850722187

Journals:
Design Week
Creative Review
www.dmi.org
www.designcouncil.org.uk

Additional Computing guides/manuals:
The DTP Manual
Yeo.P, Blueprint 1994, ISBN 094 890 5875
Library ref: 070.5028.686.22

Adobe Photoshop Tutorial, Adobe Systems 1993, ISBN 999 105 1368
Library ref: 006.0869ADO


Mastering Adobe Illustrator, Holzgang D, Sybex 1998, ISBN 0895 884 631
Library ref: 006.6869ADO

The Quark Xpress Book, Blatner D Taub E, Peachpit Press 1994, ISBN 1566 09 129 2
Library ref: 070.802 855 36 QUA

This module asks you to use research techniques to analyse and understand the concepts of brand placement and brand identity. You will learn how to develop a design brief and communicate your concept to the client. You will integrate contextual research, including visual material to form your proposal and then develop your ideas via appropriate computer programs. At the end of the module you will present the whole process as if to the client.