100% coursework
coursework includes a number of negotiated and aggregated components encompassing learning outcomes 1-3.

1. A series of concept boards
2. An outline brief
3. Presentation of the above

A single assessment grade will take an holistic view of the student's achievements.

This module asks you to use research techniques to analyse and understand the concepts of brand placement and brand identity. You will learn how to develop a design brief and communicate your concept to the client. You will integrate contextual research, including visual material to form your proposal. At the end of the module you will present the whole process as if to the client.

The Design Agenda, Cooper R and Press M , John Wiley (1995) ISBN 0471941069
Brand.New by Jane Pavitt (Ed) V & A Publications 2002 ISBN: 185177324X
Design Talks! Gorb P(ed) Design Council (1988) ISBN 08500722187
Design in Business Margaret Bruce, John Bessant, FT-Prentice Hall 2001 ISBN: 0273643746
Designing Brand Identity by Alina Wheeler John Wiley 2003 ISBN: 0471213268
Designing typefaces by David Earls: Mies RotoVision 2002 ISBN: 2880466997
Emotional Digital by Alexander Branczyk et al 1999 Thames and Hudson
The Brand Gap: by Marty Neumeier, New Riders 2003 ISBN: 0735713308
How Designers Think by Bryan Lawson. Architectural Press (1997) ISBN: 0750630736

Journals:
Design Week
Creative Review
www.dmi.org
www.designcouncil,org.uk
Journals Design Week

BRAD; http://www.intellagencia.com/show.asp?content=ilinks

http://www.shots.net/shop.asp

books available online - http://ard-172-174.staffs.ac.uk/staff/colin/uploaded/UsefulDocuments/ebooks.htm
http://ard-172-174.staffs.ac.uk/staff/colin/uploaded/UsefulDocuments/recommendedSites.htm

A range of books, subject-specific periodicals and journals, newspaper and other related articles, as well as texts relating to the design process and the promotion of design relevant to your course of study should be employed as negotiated with the module manager - together with any subject-specific visual, audio or audio-visual evidence to support your work.

Recommended
You will be expected to take advantage of the extensive library facilities available within the University; keeping abreast of current developments through appropriate periodicals and being aware of the work of major practitioners in your subject.

There will be a series of seminars which will cover elements of the design process and developing a design brief and looking at appropriate research and communication methods. In addition you will have project progression tutorials throughout the module.

You will undertake your own market research to enable you to develop your outline brief and moodboard.

You will develop your communication skills by presenting your interim and finished project to the group.

Library
OHP/Slide Projector
Seminar Room/Work Space
IT Services
Data projector
Laptop
Access to bookable studio space and lecture/seminar room with blackout and digital presentation hardware.
Access to digital storage
Computer workshop facilities and appropriate software

Non-specialist computing facilities for email, internet access, word processing, database, spreadsheet and basic presentations will be available through the University?s "Information Services" on-campus facilities - the exception being the "studio browsers" which are located in base rooms/studios and will provide mainly email and internet access which are provided by the Faculty.

Specialist skills "modulettes" will be assigned to this module. A comprehensive list of the modulettes is available from the Faculty Office, together with the current operational parameters for the modulettes (instruction description, maximum group size, time allocation, level etc). Some modules will have will have more than one modulette assigned to it and this information will also be held by the Faculty Office.