Module Descriptors
COURSE INTRODUCTION
AABM40044
Key Facts
Faculty of Arts and Creative Technologies
Level 4
30 credits
Contact
Leader: Paul Flemming
Email: P.Flemming@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 65
Independent Study Hours: 235
Total Learning Hours: 300
Assessment
- CWK - A&D weighted at 100%
Module Details
Module Additional Assessment Details
Team Project (50%) [Learning Outcomes 1,2.3.4.5]
Course specific element (50%) [Learning Outcomes 2,3,4]
Further details will be available in the module handbook.
Course specific element (50%) [Learning Outcomes 2,3,4]
Further details will be available in the module handbook.
Module Indicative Content
This module will introduce you to the skills and activities employed throughout the creative industries. You will experience a range of approaches to problem solving, idea generation and visual communication and teamworking.
You will also investigate the link between the creative process and market knowledge and research in formulating design solutions.
You will reflect on your learning and the contribution of your peers in team situations.
You will evaluate your own progress and development. This module will also include an introduction to PDP (personal development planning) encompassing a self-evaluation SWOT analysis of your skills development. Your PDP will continue throughout your course, being discussed and updated at each level and also through tutorials with your personal tutor.
Supporting this module will be a range of technical Instruction (TI) led exercises and modulettes, providing you with the skills to work competently and safely using the equipment and tools in the 3D and computer workshops
You will also investigate the link between the creative process and market knowledge and research in formulating design solutions.
You will reflect on your learning and the contribution of your peers in team situations.
You will evaluate your own progress and development. This module will also include an introduction to PDP (personal development planning) encompassing a self-evaluation SWOT analysis of your skills development. Your PDP will continue throughout your course, being discussed and updated at each level and also through tutorials with your personal tutor.
Supporting this module will be a range of technical Instruction (TI) led exercises and modulettes, providing you with the skills to work competently and safely using the equipment and tools in the 3D and computer workshops
Module Learning Strategies
In a series of workshops you will begin to identify and develop skills in the communication of ideas and the planning and execution of design projects.
Work on a variety of activities as part of a team
Work independently, in the studio, workshop, other areas of the University
Take part in critiques and present your ideas to staff and other students
Work on a variety of activities as part of a team
Work independently, in the studio, workshop, other areas of the University
Take part in critiques and present your ideas to staff and other students
Module Resources
Seminar room/Studio space
Library
internet
Laptop/data projector
Ohp
Non specialist computing facilities for email, internet access and on line resources
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.
Library
internet
Laptop/data projector
Ohp
Non specialist computing facilities for email, internet access and on line resources
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.
Module Texts
Books:
Bruce, M. Bessant, J. Design In Business, Design Council, Prentice Hall (2002) ISBN 0273 643746
Bruce, A. Langdon, K. Project Management, Dorling Kingsley (2000) ISBN 07513 2793X
Margolin, V. Buchanan R. The Idea of Design. MIT Press (1995) ISBN 0262631 660
McDermott, C. (Ed) The Product Book, Rotovision (1999) ISBN 2-880 463 947
Mono Design, Branding: from brief to finished solution, Rotovision (2002) ISBN 2880 46563X
The Big Idea Book. Ed Owen D. Capstone pub. ISBN 1-84112-565-2
Creative Thinking & Brainstorming, Rawlinson J.G. Gower ISBN 0-7045-0543-6
Lovemarks: the future beyond brands, Roberts, K. (Powerhouse books, NY : 2004)
The Back of a Napkin, Solving problems & selling ideas with pictures, Roam, D (Marshall Cavendish Business ISBN 978-0-462-09947-7 2009)
Iconoclast: How to think differently. Berns, G. Harvard Business Press (ISBN -13:978-1-4221-1501-5 2008)
Design Management, Best, K. Ava Publishing (ISBN 2-940373-12-4 2006)
Magazines and Journals:
New Design
ICON
Wallpaper
Blueprint
Another magazine
The Guardian
The Observer
The Independent/on Sunday
Websites:
http://www.thoughtengine.co.uk
http://www.thefuturelaboratory.com
http://www.captaincrikey.com
http://www.guardian.co.uk
Bruce, M. Bessant, J. Design In Business, Design Council, Prentice Hall (2002) ISBN 0273 643746
Bruce, A. Langdon, K. Project Management, Dorling Kingsley (2000) ISBN 07513 2793X
Margolin, V. Buchanan R. The Idea of Design. MIT Press (1995) ISBN 0262631 660
McDermott, C. (Ed) The Product Book, Rotovision (1999) ISBN 2-880 463 947
Mono Design, Branding: from brief to finished solution, Rotovision (2002) ISBN 2880 46563X
The Big Idea Book. Ed Owen D. Capstone pub. ISBN 1-84112-565-2
Creative Thinking & Brainstorming, Rawlinson J.G. Gower ISBN 0-7045-0543-6
Lovemarks: the future beyond brands, Roberts, K. (Powerhouse books, NY : 2004)
The Back of a Napkin, Solving problems & selling ideas with pictures, Roam, D (Marshall Cavendish Business ISBN 978-0-462-09947-7 2009)
Iconoclast: How to think differently. Berns, G. Harvard Business Press (ISBN -13:978-1-4221-1501-5 2008)
Design Management, Best, K. Ava Publishing (ISBN 2-940373-12-4 2006)
Magazines and Journals:
New Design
ICON
Wallpaper
Blueprint
Another magazine
The Guardian
The Observer
The Independent/on Sunday
Websites:
http://www.thoughtengine.co.uk
http://www.thefuturelaboratory.com
http://www.captaincrikey.com
http://www.guardian.co.uk