Module Descriptors
INTRODUCTION TO DESIGN MANAGEMENT
AABM40048
Key Facts
Faculty of Arts and Creative Technologies
Level 4
15 credits
Contact
Leader: Paul Flemming
Hours of Study
Scheduled Learning and Teaching Activities: 20
Independent Study Hours: 130
Total Learning Hours: 150
Assessment
  • CWK - A&D weighted at 100%
Module Details
Module Resources
Library
OHP/Slide Projector
Seminar Room/Work Space
IT Services
Data projector
Laptop

Non specialist computer facilities for e-mail, internet access, word processing, database, spreadsheet and basic presentations will be available through LLRS/ITS facilities on campus, not from within the Faculty itself - the exception being the Faculty's Stodent Browsers based in studios which will support e-mail and internet access.

There are no Skills Modulettes assigned to this module.
Module Learning Strategies
Take part in seminars and attend lectures looking at methods of research and effective ways to utilize them by way of a team project.

Produce a personal SWOT analysis, in which you will begin to analyse your skills
And their appropriateness in managing design projects

Take part in interim crits and seminars to evaluate your progress

Take part in workshops involving team activities, presentation market awareness.
Module Indicative Content
In this module you will be introduced to the role of design management within the design process and market knowledge in formulating effective design solutions.

You will examine the design management role within initial research, analysing target markets, formulation of design teams, the importance of both primary and secondary research within the design process. Emphasis will be placed upon key skills required within the discipline including time and project management, teams, leadership and communication of ideas.
Module Additional Assessment Details
Team presentation 80% [Learning Outcomes 2 and 3].
Individual SWOT analysis 20% [Learning Outcomes 1 and 3].
Module Texts
Cooper R. Press M. The Design Agenda. Wiley (1995) ISBN 0471941069

Bruce A. Langdon K. Project Management Dorling Kindersley (2000)
ISBN 075132793X

Bruce M, Bessant J. Design in Business. Design Council, Prentice Hall (2002)
ISBN 0273 643746

Journals
Design Management Journal
Design Week
BluePrint
Wallpaper Magazine

www.guardian.co.uk/
www.dmi.org
Mintel market research database