Module Descriptors
COURSE INTRODUCTION
AABM40053
Key Facts
Faculty of Arts and Creative Technologies
Level 4
30 credits
Contact
Leader: Paul Flemming
Email: P.Flemming@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 30
Independent Study Hours: 270
Total Learning Hours: 300
Assessment
- CWK - A&D weighted at 100%
Module Details
Module Resources
Seminar room/Studio space
Library
internet
Laptop/data projector
Ohp
Non specialist computing facilities for email, internet access and on line resources
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.
Library
internet
Laptop/data projector
Ohp
Non specialist computing facilities for email, internet access and on line resources
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.
Module Learning Strategies
In a series of workshops you will begin to identify and develop skills in the communication of ideas and the planning and execution of design projects.
Work on a variety of activities as part of a team
Work independently, in the studio, workshop, other areas of the University
Take part in critiques and present your ideas to staff and other students
Work on a variety of activities as part of a team
Work independently, in the studio, workshop, other areas of the University
Take part in critiques and present your ideas to staff and other students
Module Indicative Content
This module will introduce you to the skills and activities employed throughout the creative industries. You will experience a range of approaches to problem solving, idea generation and visual communication and teamworking.
You will also investigate the link between the creative process and market knowledge and research in formulating design solutions.
Supporting this module will be a range of technical Instruction (TI) led exercises and modulettes.
You will reflect on your learning and the contribution of your peers in team situations/presentations.
You will also investigate the link between the creative process and market knowledge and research in formulating design solutions.
Supporting this module will be a range of technical Instruction (TI) led exercises and modulettes.
You will reflect on your learning and the contribution of your peers in team situations/presentations.
Module Additional Assessment Details
Team Project (50%) [Learning Outcomes 1,2.3.4.5]
Course specific element (50%) [Learning Outcomes 2,3,4]
Further details will be available in the module handbook.
Course specific element (50%) [Learning Outcomes 2,3,4]
Further details will be available in the module handbook.
Module Texts
Books:
Berns, G (2008) Iconoclast: How To Think Differently. Harvard Business Press
Best, K. (2006) Design Management, Ava Publishing
Dewey A. (2009): How to Illustrate and Design Concept Cars Veloce Publishing Ltd
Eissen K.(2007): Sketching: Drawing Techniques for Product Designers Bis Publishers
Lewin T. (2010): How to Design Cars Like a Pro, PaperbackMotorbooks International
Lidwell W. (2008): Deconstructing Product Design: Exploring the Form, Function, and Usability of 100 Amazing Products Rockport Publishers
McDermott, C. (Ed) (1999) The Product Book, Rotovision
Mono Design, (2002) Branding: From Brief to Finished Solution, Rotovision
Morris R. (2009): The Fundamentals of Product Design [Paperback] AVA Publishing
Owen D.(Ed) (2004) The Big Idea Book, Capstone pub.
Rawlinson J.G. (1986) Creative Thinking & Brainstorming,Gower
Roam, D (2009) The Back of a Napkin, Solving Problems & Selling Ideas with Pictures, Marshall Cavendish Business
Roberts, K.(2004) Lovemarks: The Future Beyond Brands, Powerhouse books, NY
Magazines and Journals:
New Design
ICON
Wallpaper
Blueprint
Another magazine
The Guardian
The Observer
The Independent/on Sunday
Websites:
http://www.thoughtengine.co.uk
http://www.thefuturelaboratory.com
http://www.captaincrikey.com
http://www.guardian.co.uk
Berns, G (2008) Iconoclast: How To Think Differently. Harvard Business Press
Best, K. (2006) Design Management, Ava Publishing
Dewey A. (2009): How to Illustrate and Design Concept Cars Veloce Publishing Ltd
Eissen K.(2007): Sketching: Drawing Techniques for Product Designers Bis Publishers
Lewin T. (2010): How to Design Cars Like a Pro, PaperbackMotorbooks International
Lidwell W. (2008): Deconstructing Product Design: Exploring the Form, Function, and Usability of 100 Amazing Products Rockport Publishers
McDermott, C. (Ed) (1999) The Product Book, Rotovision
Mono Design, (2002) Branding: From Brief to Finished Solution, Rotovision
Morris R. (2009): The Fundamentals of Product Design [Paperback] AVA Publishing
Owen D.(Ed) (2004) The Big Idea Book, Capstone pub.
Rawlinson J.G. (1986) Creative Thinking & Brainstorming,Gower
Roam, D (2009) The Back of a Napkin, Solving Problems & Selling Ideas with Pictures, Marshall Cavendish Business
Roberts, K.(2004) Lovemarks: The Future Beyond Brands, Powerhouse books, NY
Magazines and Journals:
New Design
ICON
Wallpaper
Blueprint
Another magazine
The Guardian
The Observer
The Independent/on Sunday
Websites:
http://www.thoughtengine.co.uk
http://www.thefuturelaboratory.com
http://www.captaincrikey.com
http://www.guardian.co.uk