Module Descriptors
TRENDS AND VISUAL THINKING
AABM40070
Key Facts
School of Digital, Technologies and Arts
Level 4
15 credits
Contact
Leader: Hugh Williamson
Email: Hugh.Williamson@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 30
Independent Study Hours: 120
Total Learning Hours: 150
Pattern of Delivery
- Occurrence A, Asia Pacific Institute of Information Technology, UG Semester 1
- Occurrence B, Asia Pacific Institute of Information Technology, UG Semester 2
- Occurrence C, Asia Pacific Institute of Information Technology, UG Semester 1
- Occurrence C, Asia Pacific Institute of Information Technology, UG Semester 3
- Occurrence C, Asia Pacific Institute of Information Technology, UG Semester 3 to UG Semester 1
- Occurrence D, Asia Pacific Institute of Information Technology, UG Semester 1
- Occurrence E, Asia Pacific Institute of Information Technology, UG Semester 2
- Occurrence F, Asia Pacific Institute of Information Technology, UG Semester 1
- Occurrence F, Asia Pacific Institute of Information Technology, UG Semester 3 to UG Semester 1
- Occurrence G, Asia Pacific Institute of Information Technology, UG Semester 3
Sites
- Asia Pacific Institute of Information Technology
Assessment
- CWK-A&D weighted at 100%
Module Details
Module Additional Assessment Details
100% holistic assessment of:
Visual diary / research log 30% [Learning Outcomes 1,3]
Portfolio submission 70% [Learning Outcomes 2,3]
Visual diary / research log 30% [Learning Outcomes 1,3]
Portfolio submission 70% [Learning Outcomes 2,3]
Module Learning Strategies
You will investigate different approaches to idea generation - executing and communicating ideas and thought processes through primary and secondary research.
A series of workshops will be held on idea generation, visual literacy and researching and analysis of trends.
Workchecks and peer crits will take place throughout the module.
A series of workshops will be held on idea generation, visual literacy and researching and analysis of trends.
Workchecks and peer crits will take place throughout the module.
Module Resources
Library
Audio visual facilities
Studio space
There are no skills modulettes assigned to the module.
Audio visual facilities
Studio space
There are no skills modulettes assigned to the module.
Module Texts
Magazines and Journals
ICON
Wallpaper
Blueprint
Another magazine
The Guardian
The Observer
The Independent/on Sunday
The Big Idea Book. Ed Owen D. Capstone pub. ISBN 1-84112-565-2
Creative Thinking & Brainstorming, Rawlinson J.G. Gower ISBN 0-7045-0543-6
Lovemarks: the future beyond brands, Roberts, K. (Powerhouse books, NY : 2004)
http://www.thoughtengine.co.uk
http://www.thefuturelaboratory.com
http://www.captaincrikey.com
http://www.guardian.co.uk
ICON
Wallpaper
Blueprint
Another magazine
The Guardian
The Observer
The Independent/on Sunday
The Big Idea Book. Ed Owen D. Capstone pub. ISBN 1-84112-565-2
Creative Thinking & Brainstorming, Rawlinson J.G. Gower ISBN 0-7045-0543-6
Lovemarks: the future beyond brands, Roberts, K. (Powerhouse books, NY : 2004)
http://www.thoughtengine.co.uk
http://www.thefuturelaboratory.com
http://www.captaincrikey.com
http://www.guardian.co.uk
Module Indicative Content
In this module you will also develop your skills in visual literacy and visual analysis. Using industry recognised methodologies, a series of workshops will introduce you to trends forecasting and analysis including various idea generation techniques. You will investigate different visual and non-visual techniques used to communicate your thought processes, clarify and develop your ideas both individually and as part of a team. These skills will enable you to communicate your concepts to your client or design team in future projects effectively and creatively.