Module Descriptors
COURSE INTRODUCTION
AABM40074
Key Facts
School of Digital, Technologies and Arts
Level 4
30 credits
Contact
Leader: Paul Flemming
Email: P.Flemming@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 30
Independent Study Hours: 270
Total Learning Hours: 300
Assessment
- CWK - A&D weighted at 100%
Module Details
Module Additional Assessment Details
Team Project (50%) [Learning Outcomes 1,2.3.4.5]
Course specific element (50%) [Learning Outcomes 2,3,4]
Further details will be available in the module handbook.
Key Information Set Data:
100% coursework
Course specific element (50%) [Learning Outcomes 2,3,4]
Further details will be available in the module handbook.
Key Information Set Data:
100% coursework
Module Indicative Content
This module will introduce you to the skills and activities employed throughout the creative industries. You will experience a range of approaches to problem solving, idea generation and visual communication and teamworking.
You will also investigate the link between the creative process and market knowledge and research in formulating design solutions.
Supporting this module will be a range of technical Instruction (TI) led exercises and modulettes.
You will reflect on your learning and the contribution of your peers in team situations/presentations.
You will also investigate the link between the creative process and market knowledge and research in formulating design solutions.
Supporting this module will be a range of technical Instruction (TI) led exercises and modulettes.
You will reflect on your learning and the contribution of your peers in team situations/presentations.
Module Resources
ABM Studio
Seminar room/Studio space
Library
internet
Laptop/data projector
Non specialist computing facilities for email, internet access and on line resources
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.
Seminar room/Studio space
Library
internet
Laptop/data projector
Non specialist computing facilities for email, internet access and on line resources
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.
Module Learning Strategies
In a series of workshops you will begin to identify and develop skills in the communication of ideas and the planning and execution of design projects.
Work on a variety of activities as part of a team
Work independently, in the studio, workshop, other areas of the University
Take part in critiques and present your ideas to staff and other students
Key Information Set Data:
10% scheduled learning and teaching activities
90% guided independent learning
Work on a variety of activities as part of a team
Work independently, in the studio, workshop, other areas of the University
Take part in critiques and present your ideas to staff and other students
Key Information Set Data:
10% scheduled learning and teaching activities
90% guided independent learning
Module Texts
Books:
Ambrose G. & Harris P.(2011): The Fundamentals of Creative Design. Edition 2
Berger J. (1980): Ways of Seeing. Penguin
Berns, G (2008) Iconoclast: How To Think Differently. Harvard Business Press
Best, K. (2006) Design Management, Ava Publishing
Burtenshaw K. & Mahon N.(2011): The Fundamentals of Creative Advertising . Edition 2
McAlhone B & Stuart D.(1998): A Smile in the Mind: Witty Thinking in Graphic Design
Owen D.(Ed) (2004) The Big Idea Book, Capstone pub.
Roam, D (2009) The Back of a Napkin, Solving Problems & Selling Ideas with Pictures, Marshall
Cavendish Business
Visual Research: An Introduction to Research. Edition 2
Magazines and Journals:
Creative Review
New Design
Design Week
ICON Wallpaper Blueprint
The Guardian
The Observer
The Independent/on Sunday
Websites/Blogs:
http://www.thoughtengine.co.uk http://www.thefuturelaboratory.com http://www.captaincrikey.com http://www.guardian.co.uk
www.adweek.com
www.it'snicethat
www.creativereview
Ambrose G. & Harris P.(2011): The Fundamentals of Creative Design. Edition 2
Berger J. (1980): Ways of Seeing. Penguin
Berns, G (2008) Iconoclast: How To Think Differently. Harvard Business Press
Best, K. (2006) Design Management, Ava Publishing
Burtenshaw K. & Mahon N.(2011): The Fundamentals of Creative Advertising . Edition 2
McAlhone B & Stuart D.(1998): A Smile in the Mind: Witty Thinking in Graphic Design
Owen D.(Ed) (2004) The Big Idea Book, Capstone pub.
Roam, D (2009) The Back of a Napkin, Solving Problems & Selling Ideas with Pictures, Marshall
Cavendish Business
Visual Research: An Introduction to Research. Edition 2
Magazines and Journals:
Creative Review
New Design
Design Week
ICON Wallpaper Blueprint
The Guardian
The Observer
The Independent/on Sunday
Websites/Blogs:
http://www.thoughtengine.co.uk http://www.thefuturelaboratory.com http://www.captaincrikey.com http://www.guardian.co.uk
www.adweek.com
www.it'snicethat
www.creativereview