This module introduces the skills and activities employed throughout the creative industries. Students will be exposed to a range of approaches to problem solving, idea generation and visual communication and teamworking.

Studies will also include investigating the link between the creative process and market knowledge and research in formulating design solutions. Supporting this module will be a range of and seminars.

At the end of the module, students are required to present their ideas in their design projects.

You will reflect on your learning and the contribution of your peers in team situations/presentations.

On successful completion of this module, the student should be able to:

1. Understand key skills, roles and activities within the creative process. (MQF1)
2. Identify problems, opportunities and potential solutions, culminating in an appropriate proposal. (MQF6)
3. Gather, organise and present information as an integral part of creative practice. (MQF7)
4. Contribute to team activities through teamwork. (MQF 5)


MQF Learning Outcome Area MQF1 - Knowledge
MQF2 - Practical skills
MQF3 - Social skills & responsibilities
MQF4 - Values, attitudes and professionalism MQF5 - Communications, leadership and team skills MQF6 - Problem solving & scientific skills
MQF7 - Information management and lifelong learning skills MQF8 - Managerial and entrepreneurial skills

A COURSEWORK - ART & DESIGN weighted at 100%.


Continuous Assessment: 40% (LO1, LO2)
Final Assessment: 60% (LO3 & 4 &

The objectives of this module is to:
1. Contribute to the achievement of the Learning Outcomes specified for the student’s award at Level 4.
2. Enable students to develop their knowledge and skills in relation to formulating advance effective design solutions.
3. Meet the prerequisite requirements of modules at Level 5 of study.
4. Develop the ability of students to apply the knowledge they gain in relation to formulating advance effective design solutions.
5. Further develop lifelong learning skills of independent learning and study in relation to formulating advance effective design solutions.
6. Enable students to develop their ability to:

• Critically analyse
• Solve complex problems
• Learn from varied sources
• Be aware of the needs of others and self

Essential Reading
Judkins, R. (2016) The Art of Creative thinking: 89 ways to see things differently, TarcherPerigee. ISBN: 978-0399176838

Seelig, T. (2017) Creativity Rules: Get ideas out of your head and into the world, Harper One; Reprint edition. ISBN: 978-0062301314

Lupton, E. (2017) Design is Storytelling, Cooper Hewitt, Smithsonian Design Museum. ISBN: 978-1942303190

Eissen K.(2014) Sketching: Product Design Presentation, Bis, Amsterdam. ISBN: 9789063693299

Best, K. (2015) Design Management: Managing design strategy, process and implementation, Ava Publishing, Switzerland ISBN: 9781472573674

Chip Kidd (2013) Go: A kidd’s guide to graphic design. Workman publishing company. ISBN: 9780761172192

Rob Carter, Philip B. Meggs, (2014), Typographic Design: form and Communication. Wiley. 6th Edition. ISBN: 9781118715765

Additional Reading
Dewey A. (2009) How to Illustrate and Design Concept Cars, Veloce, Dorchester ISBN: 9781845842208

Eissen K.(2007) Sketching: Drawing Techniques for Product Designers, Bis, Amsterdam. ISBN: 9789063691714

Lewin, T. (2010) How to Design Cars Like a Pro, Motorbooks, Minneapolis. ISBN: 9780760336953

Best, K. (2006) Design Management: Managing design strategy, process and implementation, Ava Publishing, Switzerland ISBN: 9782940373123

Lidwell W. (2008) Deconstructing Product Design: Exploring the Form, Function, and Usability of 100 Amazing Products, Rockport Publishers. ISBN: 9781592537396

Morris R. (2009) The Fundamentals of Product Design, AVA Publishing, Lausanne. ISBN: 9782940373178

Rawlinson J.G. (1986) Creative Thinking & Brainstorming, Aldershot,Wildhouse ISBN: 9780704505438

Roam, D (2009) The Back of a Napkin, Solving Problems & Selling Ideas with Pictures, Marshall Cavendish Business ISBN: 9781591842699

Roberts, K.(2004) Lovemarks: The Future Beyond Brands, Powerhouse books, NY ISBN: 9781576872703