This module is the extension of Client Brief Concept part 1.

Students will be exposed to the various research techniques in developing concepts in brand placement and brand identity. A visual material in the form of proposal will be required at the end of the module. Students will learn to prepare this proposal using the appropriate computer packages. At the end of the module, students are required to present and communicate their design brief.

On successful completion of this module, the student should be able to:

1. Have an awareness of brands and identifying key aspects of brand identity. (MQF4)
2. Produce visuals and text to communicate ideas, research and analysis succinctly. (MQF 5 and 7)
3. Use appropriate computer packages to produce effective final concept and presentation (MQF 2 and 6)


MQF Learning Outcome Area
MQF1 - Innovation, Knowledge and critical thinking skills MQF2 - Practical skills
MQF3 - Social skills & responsibilities
MQF4 - Values, attitudes, professionalism and ethics MQF5 - Communications, leadership and team skills MQF6 - Problem solving & scientific skills
MQF7 - Research, Information management and lifelong learning skills MQF8 - Managerial & entrepreneurial skills

100% Course work that includes the following elements:

Final POS material/brochure (LOs 2, 3) A presentation of the above (LOs 1, 2)

The objectives of this module is to:


1. Contribute to the achievement of the Learning Outcomes specified for the student’s award at Level 1
2. Enable students to develop their basic knowledge and skills in relation to client brief concept.
3. Meet the prerequisite requirements of modules at Level 2 of study
4. Develop the ability of students to apply the knowledge they gain in relation to the research techniques on brand placement and brand identity.
5. Further develop lifelong learning skills of independent learning and study in relation to research techniques on brand placement and brand identity.
6. Enable students to develop their ability to:

• Critically analyse
• Solve complex problems
• Learn from varied sources
• Be aware of the needs of others and self

Teaching-learning and assessment strategy: The module comprises lectures and tutorials and a significant amount of studio work in which students undertake given tasks within a client based scenario with support and help from the lecturer.

Essential Reading

Landa, R. (2016). Advertising by design: generating and designing creative ideas across media, Hoboken, N.J: Wiley.

Solomon, R. (2016). The art of client service: the classic guide, Hoboken, NJ: John Wiley & Sons, Inc.

Ibach, H. (2015). How to write an inspired creative brief, Los Angeles, CA: Juju Books

Hobbs, P. (2015). Project management, London: Dorling Kindersley.

Heller, S. (2015). Writing and research for graphic designers: a designer’s manual to strategic communication and presentation, Beverly: Rockport Publishers.

Journals:
Design Week Creative Review www.dmi.org
www.designcouncil.org.uk

Additional Computing guides/manuals:
The DTP Manual
Yeo.P, Blueprint 1994, ISBN 094 890 5875
Library ref: 070.5028.686.22

Adobe Photoshop Tutorial, Adobe Systems 1993, ISBN 999 105 1368 Library ref: 006.0869ADO


Mastering Adobe Illustrator, Holzgang D, Sybex 1998, ISBN 0895 884 631 Library ref: 006.6869ADO

The Quark Xpress Book, Blatner D Taub E, Peachpit Press 1994, ISBN 1566 09 129 2
Library ref: 070.802 855 36 QUA