This module introduces the skills and activities employed throughout the creative industries. You will be exposed to a range of approaches to problem solving, idea generation and visual communication and teamworking. Studies will also include investigating the link between the creative process and market knowledge and research in formulating design solutions. You will be exposed to various digital tools. At the end of the module, you are required to present the final ideas in the design project.

Design using various digital design tools to visualised the project.
Produce potential creative and innovative solution in a form of proposal and physical / digital final output.
Present project as a team.

• Lewrick, M., Link, P. & Leifer, L. (2018) The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Business and Ecosystem, Hoboken. ISBN 9781119467472 • Sherin, A. (2017) Introduction to graphic design: a guide to thinking, process and style. London: Bloomsbury Visual Arts. ISBN: 9781472589293 • Curedale, R. A. (2017) Design Thinking Process & Methods, Design Community College Inc, ISBN: 9781940805351 • Stanton, L. and Lagesse, D. (2018) Superpowers of Visual Storytelling, LaVidaCo LLC, 1st edition. ISBN: 9780996022590 • Frasie, R. (2017) Graphic Design Handbook. (Independently published book) ISBN: 9781980887881 • Lupton, E. (2017) Design is Storytelling. New York, NY : Cooper Hewitt, Smithsonian Design Museum. ISBN: 9781942303190 • Best, K. (2015) Design Management: Managing Design Strategy, Process and Implementation, Fairchild books, 2nd edition. ISBN: 978-1472573674 • Peter, H. (2015) Project Management, Dorling Kindersley ISBN: 9780241186312