Module Descriptors
TRENDS AND VISUAL THINKING
AABM50045
Key Facts
Faculty of Arts and Creative Technologies
Level 5
15 credits
Hours of Study
Scheduled Learning and Teaching Activities: 30
Independent Study Hours: 120
Total Learning Hours: 150
Assessment
- PORTFOLIO weighted at 50%
- REFLECTIVE ASSIGNMENT weighted at 20%
- RESEARCH REPORT weighted at 30%
Module Details
Module Additional Assessment Details
100% holistic assessment of:
Visual diary / research log 30% [Learning Outcomes 1,3]
Portfolio submission 50% [Learning Outcomes 2,3]
1000 word reflective article 20% [Learning Outcome 4]
Visual diary / research log 30% [Learning Outcomes 1,3]
Portfolio submission 50% [Learning Outcomes 2,3]
1000 word reflective article 20% [Learning Outcome 4]
Module Texts
Magazines and Journals
ICON
Design Week
Wallpaper
Blueprint
New Design
Another Magazine
The Guardian
The Observer
The Times
The Independent/on Sunday
The Big Idea Book. Ed Owen D. Capstone pub. ISBN 1-84112-565-2
Creative Thinking & Brainstorming, Rawlinson J.G. Gower ISBN 0-7045-0543-6
Lovemarks: The future beyond brands, Roberts, K. Powerhouse books, NY : 2004
www.thoughtengine.co.uk
www.thefuturelaboratory.co.uk
www.captaincrikey.com
www.guardian.co.uk
ICON
Design Week
Wallpaper
Blueprint
New Design
Another Magazine
The Guardian
The Observer
The Times
The Independent/on Sunday
The Big Idea Book. Ed Owen D. Capstone pub. ISBN 1-84112-565-2
Creative Thinking & Brainstorming, Rawlinson J.G. Gower ISBN 0-7045-0543-6
Lovemarks: The future beyond brands, Roberts, K. Powerhouse books, NY : 2004
www.thoughtengine.co.uk
www.thefuturelaboratory.co.uk
www.captaincrikey.com
www.guardian.co.uk
Module Resources
ABM Studio Facilities
Library
Laptop & Data Projector
PowerPoint
Balckboard
Library
Laptop & Data Projector
PowerPoint
Balckboard
Module Learning Strategies
This module is a studio-based module. You will investigate different approaches to idea generation - executing and communicating ideas and thought processes using primary and secondary research.
A series of workshops will be held on idea generation, visual literacy and researching and analysing trends.
Work-checks and peer evaluations will take place throughout the module.
A series of workshops will be held on idea generation, visual literacy and researching and analysing trends.
Work-checks and peer evaluations will take place throughout the module.
Module Indicative Content
In this module you will develop your skills in visual literacy and visual analysis. Using industry recognised methodologies, a series of workshops will introduce you to trends forecasting and analysis including various idea generation techniques. You will investigate different visual and non-visual techniques to communicate your thought processes, clarify and develop your ideas both individually and as part of a team. These skills will enable you to communicate your concepts to your client or design team effectively and creatively.