Davis, Melissa, More Than A Name: An Introduction To Branding, (AVA Publishing: 2005) ISBN 2-940373-00-0
Sawyer, Robert, Kiss & Sell: Writing For Advertising, (AVA Publishing: 2005) ISBN 2-88479-033-0
Pricken, Mario, Creative Advertising: Ideas and Techniques From The World?s Best Campaigns, (Thames & Hudson: 2004) ISBN 0500284768
Gettins, Dominic, The Unwritten Rules of Copywriting: How to Create Better Press, Poster, Radio and TV Advertising, (Kogan Page: 2000) ISBN 0749431415

Access to advertising and brand management studio.
Access to Thompson Library, University computing facilities and Art and Design Mac workshops.

This module will focus exclusively on through-the-line advertising activities. This module develops your ability to work as a member of a creative team (art director & copywriter) tasked with developing/communicating a brand to a target audience. You will explore the use of different media channels/vehicles in communicating these ideas and engage with the different methods used in industry.
With staff guidance you will draw on knowledge and experience gained so far to respond to set briefs. This will enable you to gain confidence within the subject and begin to develop your own personal expression within the creative side of the industry. This module will act as a forerunner to the Level 3 Major Project: Creative Campaign module.

Project work will provide the framework through which learning will take place. This will integrate the practical with the theoretical and the technical aspects of advertising and brand development. There will be studio work, including introductory seminars/lectures, followed by group tutorials and crits to present findings/visuals.

You will present a body of work as outlined in your module information pack. This is likely to include:
1. Notebooks/layout pads showing research and development of ideas [Learning Outcomes 1 & 4]
2. Finished visuals demonstrating your ability to experiment and identify sustainable campaign ideas as part of a team [Learning Outcomes 2 & 3]