This module investigates the factors which are integral to a creative strategy. You must research and identify the users of the given product and develop a creative strategy, including a media schedule along with other marketing strategies to ensure the successful re launch of the product and communicate a clear rationale as to why your strategy will be successful.

You will work in teams to research and formulate your proposals

A series of seminars will investigate the key elements of creative strategies through case studies and discussion.

Workshops will be held on key aspects of the process eg researching, media planning, effective packaging, identifying target markets etc

Workchecks and peer crits will take place throughout the module.

Team research log and presentation of final concept.

Calver Giles: What Is Packaging Design? - Essential Design Handbooks (2003) pub Rotovision
Evamy Michael: LOGO - (designed by Spin)(2007) pub Laurence King
Grip Design:1,000 Package Designs: A Complete Compilation of Creative Containers - (2008) pub Rockport
Klein N: No Logo. Flamingo (2000) ISBN 0006530400
Lucas Gavin, Dorian Mike: Guerrilla Advertising: Unconventional Brand Communication - (2006) pub Laurence King
Stoklossa Uwe, Rempen Thomas :Advertising: New Techniques for Visual Seduction - (2007) pub Thames & Hudson










Ed Pavitt J Brand. New V&A publications (2000) ISBN 185177324X


Journals:

Design Week
Marketing
Creative Review
www.guardian.co.uk/

Holistic assessment of team research log [Learning Outcome 2].
Concept presentation [Learning Outcomes 1, 2 and 3].