100% holistic assessment of:
Visual diary / research log 30% [Learning Outcomes 1,3]
Portfolio submission 50% [Learning Outcomes 2,3]
1000 word reflective article 20% [Learning Outcome 4]

In this module you will develop your skills in visual literacy and visual analysis. Using industry recognised methodologies, a series of workshops will introduce you to trends forecasting and analysis including various idea generation techniques. You will investigate different visual and non-visual techniques to communicate your thought processes, clarify and develop your ideas both individually and as part of a team. These skills will enable you to communicate your concepts to your client or design team effectively and creatively.

ABM Studio Facilities
Library
Laptop & Data Projector
PowerPoint
Blackboard

This module is a studio-based module. You will investigate different approaches to idea generation - executing and communicating ideas and thought processes using primary and secondary research.

A series of workshops will be held on idea generation, visual literacy and researching and analysing trends.

Work-checks and peer evaluations will take place throughout the module.

Magazines and Journals
ICON
Design Week
Wallpaper
Blueprint
New Design
Another Magazine
The Guardian
The Observer
The Times
The Independent/on Sunday
The Big Idea Book. Ed Owen D. Capstone pub. ISBN 1-84112-565-2
Creative Thinking & Brainstorming, Rawlinson J.G. Gower ISBN 0-7045-0543-6
Lovemarks: The future beyond brands, Roberts, K. Powerhouse books, NY : 2004
www.thoughtengine.co.uk
www.thefuturelaboratory.co.uk
www.captaincrikey.com
www.guardian.co.uk