100% coursework consisting of:
A new media brand building campaign to be presented orally and visually as a team and a project log analysing and reflecting on choice of media to be done individually.

Advertising and brand management studio/workshop
Art and design computer workshops including specialised modulettes
Thompson library
University computing facilities

Moon, M., Firebrands : building brand loyalty in the Internet age (Osborne/McGraw-Hill: 2000) ISBN: 0072124490
Winkler, A., Warp-speed branding : the impact of technology on marketing (Wiley: 1999) ISBN: 0471295558
Clay, A., Designing online identities : successful graphic strategies for brands on the web (Rockport: 2002) ISBN: 1564968014
Drew, K., Branding online (Laurence King: 2002) ISBN: 078930795

Seminars will introduce case studies and enable discussion of topics and key issues.
Working as part of a team on the set brief.
Researching independently and as part of a team.
Presenting solutions as part of a team.

This module will explore new channels of communication and their impact on advertising and brand development. You will become familiar with a range of media and how best to exploit them in the building of a brand. This is a growth area in the advertising and branding industries and is enabling communication between brand and consumer in new and exciting ways from interactive gaming to immersive interaction to new forms of viral and guerrilla advertising. You will research and engage with different means of communication and consider these when answering the given brief.