Coursework made up of:
Team presentation and pitch document 40% [LO 1,2,3]
2000 Word Individual teamwork report 40% [LO 4]
Individual research log 20% (LO 1, 5)

Key Information Set Data
100% coursework

You will investigate how a brand experience is created. You will be working in teams. The object of the brief is to propose new products or solutions appropriate to a particular market sector. You will be given a scenario to research (primary & secondary) to identify possible design opportunities and expected to develop a viable solution/proposal. The first part of the module focuses on researching the appropriate sector the second, on a creative solution. The other key element of this module involves investigating team theory and dynamics. Throughout the project you will be expected to monitor and reflect on your teamwork, which will form your individual report.

ABM Studio/Brand Room
Library
Seminar Room
Workspace
Laptop
Data Projector

The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.

Alsop W.(2004): Supercity
Belbin R. M. Management Teams(1984): Why They Succeed and Fail. Heinemann
Broughton P. D.(2012): Life's A Pitch: What the World's Best Sales People Can Teach Us All
Ed Lydiate L.(1992): Professional Practice in Design Consultancy. Design Council.
Heatherwick T. & Rowe M.(2013): Thomas Heatherwick: Making
Johnson M.(2012): Problem Solved: A Primer in Design, Branding and Communication. 2nd Edition
Lootsma B.(2000): SuperDutch: New Architecture in the Netherlands
Mahon N.(2011):Basics Advertising 03: Ideation
McCorquodale D.(2013): Contemporary Architecture United Kingdom
Miller L. & Aldridge S.(2012):Why Shrink-Wrap a Cucumber?: The Complete Guide to Environmental Packaging

Journals:
Design Journal
Design Management Institute Journal
Creative Review
New Design

Websites/Blogs
www.dmi.org
www.designcouncil.org.uk
www.riba.org.uk
www.belbin.org

Seminars will investigate key elements of design implementation through examining theory, case studies
Site visits where appropriate
Presentation workshops
Workshops, seminars and research activity sessions on team theory
Workcheck and peer crit sessions throughout the module

Key Information Set data:
13% Scheduled Learning and Teaching Activity
87% Guided Independent Study