Module Descriptors
BRAND IMPLEMENTATION I
AABM50076
Key Facts
Digital, Technology, Innovation and Business
Level 5
15 credits
Contact
Leader: Hugh Williamson
Email: Hugh.Williamson@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 48
Independent Study Hours: 112
Total Learning Hours: 160
Assessment
- Coursework weighted at 100%
Module Details
MODULE LEARNING OUTCOMES
On successful completion of this module, the student should be able to:
1. Seminars will investigate key elements of design implementation through examining theory, case studies. (MQF2) 2. Site visits where appropriate.(MQF2) 3. Presentation workshops. (MQF5 & MQF6) 4. Workshops, seminars and research activity sessions on team theory. (MQF3 & MQF6) 5. Workcheck and peer crit sessions throughout the module. (MQF8)
MQF Learning Outcome Area MQF1 - Innovation, Knowledge and critical thinking skills MQF2 - Practical skills MQF3 - Social skills & responsibilities MQF4 - Values, attitudes, professionalism and ethics MQF5 - Communications, leadership and team skills MQF6 - Problem solving & scientific skills MQF7 - Research, Information management and lifelong learning skills MQF8 - Managerial & entrepreneurial skills
1. Seminars will investigate key elements of design implementation through examining theory, case studies. (MQF2) 2. Site visits where appropriate.(MQF2) 3. Presentation workshops. (MQF5 & MQF6) 4. Workshops, seminars and research activity sessions on team theory. (MQF3 & MQF6) 5. Workcheck and peer crit sessions throughout the module. (MQF8)
MQF Learning Outcome Area MQF1 - Innovation, Knowledge and critical thinking skills MQF2 - Practical skills MQF3 - Social skills & responsibilities MQF4 - Values, attitudes, professionalism and ethics MQF5 - Communications, leadership and team skills MQF6 - Problem solving & scientific skills MQF7 - Research, Information management and lifelong learning skills MQF8 - Managerial & entrepreneurial skills
MODULE LEARNING STRATEGIES
The module comprises lectures and tutorials and involves class discussion, case study and advertising analysis, individual and group presentation.
MODULE INDICATIVE CONTENT
Students will be involved in a team based project. The object of the module is to propose new products or solutions appropriate to a particular market sector or organisation. Students will be given a scenario to research (primary & secondary) to identify possible design opportunities and expected to develop a viable solution proposal. The module focuses on researching the appropriate sector.
MODULE ADDITIONAL ASSESSMENT DETAILS
A COURSEWORK – BRAND IMPLEMENTATION weighted at 100%. ¿ Team Presentation 30% [LO3] ¿ 1000 Word Individual teamwork report 25% [LO4] ¿ Individual Brand Book 30% [LO2] ¿ Individual Research Log 15% [LO1]
MODULE TEXTS
Essential Reading
Belbin R M Management Teams Why They Succeed and Fail. (1984) Heinemann ISBN 0434901261
Ed Lydiate L. Professional Practice in Design Consultancy (1992) Design Council. ISBN 08507723043
Rawlinson G. Creative Thinking and Brainstorming. (1994) Gower. ISBN 0704505436
Heap J. Management of Innovation and Design, Cassell Publications, 1989 ISBN 0304322180
Margolin, V Buchanan R. The Idea of Design, MIT Press, 1995 ISBN 0262631660
Recommended Reading:
Chernatony, Leslie, and McDonald, Malcolm H.B. (2003), Creating Power Brands in Consumer, Service, and Industrial Markets, 3rd Edition, Butterworth-Heinemann [0 7506 5980 7]
Kotler, P. and Pfoertsch, Waldemar (2006), B2B Brand Management, Springer, Berlin [3540253600]
Further Reading Journals Design Journal Design Management Institute Journal Creative Review
Belbin R M Management Teams Why They Succeed and Fail. (1984) Heinemann ISBN 0434901261
Ed Lydiate L. Professional Practice in Design Consultancy (1992) Design Council. ISBN 08507723043
Rawlinson G. Creative Thinking and Brainstorming. (1994) Gower. ISBN 0704505436
Heap J. Management of Innovation and Design, Cassell Publications, 1989 ISBN 0304322180
Margolin, V Buchanan R. The Idea of Design, MIT Press, 1995 ISBN 0262631660
Recommended Reading:
Chernatony, Leslie, and McDonald, Malcolm H.B. (2003), Creating Power Brands in Consumer, Service, and Industrial Markets, 3rd Edition, Butterworth-Heinemann [0 7506 5980 7]
Kotler, P. and Pfoertsch, Waldemar (2006), B2B Brand Management, Springer, Berlin [3540253600]
Further Reading Journals Design Journal Design Management Institute Journal Creative Review