On successful completion of this module, the student should be able to:

1. Seminars will investigate key elements of design implementation through examining theory, case studies. (MQF2) 2. Site visits where appropriate.(MQF2) 3. Presentation workshops. (MQF5 & MQF6) 4. Workshops, seminars and research activity sessions on team theory. (MQF3 & MQF6) 5. Workcheck and peer crit sessions throughout the module. (MQF8)

MQF Learning Outcome Area

MQF1 - Innovation, Knowledge and critical thinking skills MQF2 - Practical skills MQF3 - Social skills & responsibilities MQF4 - Values, attitudes, professionalism and ethics MQF5 - Communications, leadership and team skills MQF6 - Problem solving & scientific skills MQF7 - Research, Information management and lifelong learning skills MQF8 - Managerial & entrepreneurial skills

The module comprises lectures and tutorials and involves class discussion, case study and advertising analysis, individual and group presentation.

Students will be involved in a team based project. The object of the module is to propose new products or solutions appropriate to a particular market sector or organisation. Students will be given a scenario to research (primary & secondary) to identify possible design opportunities and expected to develop a viable solution proposal. The first part of the module focuses on researching the appropriate sector. The other key element of this module involves investigating team theory and dynamics. Throughout the project students will be expected to monitor and reflect on their teamwork which will form their individual report.

A COURSEWORK – BRAND IMPLEMENTATION weighted at 100%. Coursework made up of: Team Presentation 40% [LO 1,2,3] 2000 Word Individual teamwork report 40% [LO 4] Individual Brand Book / Research Log 20% (LO 1, 5)

Clooseterman, M. et al. (2017) Future Proof Your Brand: Data-Driven Insights to Implement, Manage, and Optimise Your Brand Performance, Rebrand Publishing.

Hill, C.W.L., Jones, G.R. & Schilling, M.A. (2017). Strategic management theory: an integrated approach, Australia: Cengage Learning.

Landa, R. (2016). Advertising by design: generating and designing creative ideas across media, Hoboken, N.J: Wiley.

Anderson, A. (2015). Management: take charge of your team, Lexington, KY: CreateSpace Publishing