This module seeks to prepare you for entry into the design profession or postgraduate study, and aims to develop your awareness of the range of career and postgraduate opportunities available. You will be able to make realistic, well informed decisions in relation to your future career intentions, and will develop your ability to cope with the transition from undergraduate study to the next stage in your career. Topics will include the jobs market and employment opportunities, interview techniques, responding to job advertisements, CV preparation, personal promotion, professional presentation of work and the development of contacts.

Professional Presentation of:
1. Research File. A substantial gathering of information, this will indicate conclusions from visits to design studios or other establishments linked to particular identified career pathways
2. Personal promotional material, including a direct mail (or mailer)
3. Action Plan of personal career intentions
These three elements will be assessed and graded holistically. [Learning Outcomes 1-3]

Key Information Set:
100% Coursework

Visiting lecturers from industry, lecture and seminar group work.
Researching and information gathering.
Developing self promotion strategies.
Practicing professional presentations of work.
Interview practice and personal presentation skills.

Key Information Set:
17% scheduled teaching and learning activities
83% guided independent study

Walton, R., Designers Self Promotion (Harper Collins International: 2002) ISBN: 006621355X
Arden, P., It's Not How Good You Are, It's How Good You Want To Be (Phaidon: 2003) ISBN: 0714843377

A range of periodicals and journals related to professional practice in advertising and brand management.

Advertising and Brand Management studio/workshop
Tutorial room
Thompson Library
Art and Design computer workshops
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.