6,000 word report which is 80% of the final grade [Learning Outcomes 1, 2, 3 and 4].
Oral Presentation which is 20% of the final grade [Learning Outcome 1].

There is a single grade generated by the two components above.

The emphasis of this module is to enable you to synthesise and bring together all the skills and knowledge of advertising and brand management methodology, acquired throughout the advertising and brand management course and demonstrate these through the medium of a personal programme of study. You will investigate a negotiated area of interest relevant to design management, plan and prepare a research plan and proposal which will lead to an advertising and brand management Research Report.

With individual and group tutorial guidance, this module consists of:
Devise and negotiate a personal programme of study.
Prepare and plan a research schedule.
Design and negotiate a personal programme of study and prepare and produce a detailed proposal for a research report.
You will synthesise and select appropriate material for your report, where appropriate you will be encouraged to undertake primary research.
Your report will take into account the conventions of publishing such a report, including referencing,
layout, quotations, titling, illustrations etc.
Prepare and execute a written and verbal presentation

Library
Design archive
Blackboard

Bryman, A., & Bell, E. (2003) Business Research Methods. Oxford. Oxford University Press.

Moore, N. (2006) How to do Research: The Complete Guide to Designing and Managing Research Projects. London. Facet.

Marshall, P. (1997) Research Methods: How to Design and Conduct a Successful Project. Oxford. How To Books.

Indicative reading will depend on the topic selected. Students are expected to take advantage of the library and computing facilities
available, and keep abreast of current developments through appropriate articles, programmes, reports and periodicals.