Students will work on 3 briefs:
-1 competition brief from a selection offered by their supervisor 30%
-1 externally sourced brief 40%
-1 negotiated brief 30%
Each brief will attract a substantial body of work to include:
-Proposal and rationale (Development): LO1, 2,
-Research Log (Development) LO2, 3, 7
-Creative Portfolio (Production) LO 4, 5, 6, 7

This module will enable you to draw from experience you have gathered throughout the course in all areas of advertising and brand management and work, at times, as part of a multidisciplinary team in the creation and implementation of 3 creative projects. You are expected to consolidate the knowledge, skills and experience gained during previous levels of your award, refining your working methods and adopting a professional and competitive attitude.
You will exploit the analysis developed in earlier modules, now focusing on 3 briefs you will negotiate at the start of the module. You will continue to carry out research, generate ideas and solve problems- all of which must be intellectually challenging and demanding.
The programme will result in a substantial body of work and you will monitor, review and evaluate progress towards the production and completion of your programme's declared and definitive outcomes.

Following an initial briefing session students will work in their teams or individually reporting to their supervisor through a series of regular workchecks and peer critiques.
Technical skills modulettes as appropriate.
Time for reflection, refinement and evaluation.

Advertising and brand management studio/workshop
Thompson library
Non-specialist computing facilities
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.

Students will determine their own reading list appropriate to their personal proposal of work, with staff guidance. Students are expected to take advantage of the extensive library facilities available within the University, keeping abreast of current development through appropriate periodicals and being aware of the work of major practitioners in your subject. A wide range of books, subject-specific journals, other related journals and newspaper articles, as well at texts relating to the design process should be employed, by negotiation with your supervisor.