Module Descriptors
DEVELOPING, MARKETING AND SELLING THE PRODUCT
ACCT40167
Key Facts
Faculty of Business, Education and Law
Level 4
30 credits
Contact
Leader: Alan James
Email: Alan.James@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 48
Independent Study Hours: 252
Total Learning Hours: 300
Assessment
- ASSIGNMENT weighted at 70%
- PRESENTATION - INDIVIDUAL weighted at 30%
Module Details
Module Indicative Content
This module examines the scope of entrepreneurship and enterprise in the context of marketing and sales, including:
Strategic analysis of the micro and macro business environment.
Sources and use of information on markets
Setting marketing objectives in the context of resource levels- market share, sales, products and markets
The marketing mix and its link with the marketing objectives
Implementing the marketing mix
Monitoring and evaluating the marketing plan
The selling process; Adding value for the customer; Pricing issues; Closing the deal
Strategic analysis of the micro and macro business environment.
Sources and use of information on markets
Setting marketing objectives in the context of resource levels- market share, sales, products and markets
The marketing mix and its link with the marketing objectives
Implementing the marketing mix
Monitoring and evaluating the marketing plan
The selling process; Adding value for the customer; Pricing issues; Closing the deal
Module Additional Assessment Details
A work based assessment involving an examination of the market followed by a three year marketing plan (2500 words) (70%) (LO1-3)
An oral Presentation (10 minutes) (30%) (LO 1-3)
A minimum grade point of 3 in each of the assessments must be achieved in order to pass the module.
An oral Presentation (10 minutes) (30%) (LO 1-3)
A minimum grade point of 3 in each of the assessments must be achieved in order to pass the module.
Module Texts
Jobber D. and Fahy J, (2006) Foundations of Marketing, McGraw-Hill
Schenck B.F. (2005) Small Business Marketing for Dummies, Hungry Minds Inc.
Piercy, N (2002) Market-led Strategic Change 3rd Edition, Butterworth Heinemann
Schenck B.F. (2005) Small Business Marketing for Dummies, Hungry Minds Inc.
Piercy, N (2002) Market-led Strategic Change 3rd Edition, Butterworth Heinemann
Module Learning Strategies
The learning strategy of this module requires students to commit 300 learning hours comprising 48 hours of class support and 252 hours of independent and self-directed study.
As guidance, students may typically be expected to allocate the hours indicated below to the following activities during independent and self-directed study time; reading and preparation for class contact (64); worked based learning (64); additional research and reading (24); preparation of coursework assignments (100)
Action Learning Sets will be utilised, as part of the independent learning time, where students will have the opportunity to look at the real problems which concern them, rather than considering hypothetical ones. They will also enable students to make commitments to action which they would not necessarily be in a position to do after having listened to a lecture or seminar, or as an individual working in isolation.
Module Resources
The University Library and learning resources
Electronic data bases such as Athens and EBSCO
Electronic data bases such as Athens and EBSCO