INDICATIVE CONTENT
To ensure students understand the steps in research process and various research approaches for different research objectives. Moreover, enable students to relate different data collection methods to research need, ways to analyze and interpret research data and to know how a research proposal can be written.
This module examines research designs commonly used in business decision making. Topics include research design, implementation and finally interpretation of research as these are related to problems in an organizational setting. This course will also cover issues on access and research ethics. This course provides a guide to the research process and with the needed knowledge and skills to undertake research as well as highlighting some common research pitfalls. At the end of this module, students will learn a range of research approaches, strategies and methods in handling their research projects. Skill development in statistical applications software is also one of the objectives of this course. Students are required to submit a research proposal as part of the course requirements
LEARNING STRATEGIES
Action Learning. Learning is achieved by engaging students in activities that have elements of problem solving combined with intentional learning.
Authentic Learning. Students will be presented with activities that are framed around "real life" contexts in which students will find learning more meaningful and motivating. Thus they will be more engaged in the process of acquiring knowledge.
Assessment strategy will be both formative and summative. Formative assessment strategies are used to test the current level of understanding and progress and to provide feedback to teacher and learner and to guide the next phase of learning. Types of formative assessments for this course will be discussions on tutorial questions, short quizzes and assignments. Summative assessment is used both in the mid and at the end of the programme formally to assess a learner’s skill, knowledge and understanding gained in this course.
For this module formative assessment will be undertaken through regular completion of tutorial work along with quizzes to check knowledge and understanding of basic concepts within accounting. To prepare students for the end of module summative exam, a mid semester test will take place under exam conditions.
ASSESSMENT DETAILS
Group Assignment (2500 words),based on all learning outcomes - 100%
Learning outcomes 1, 2, 3 & 4.
TEXTS
Main Texts:
Saunders, M., Thornhill, A., Lewis, P. (2009). Research Methods for Business Students. (5th ed.). Harlow, Prentice Hall
Additional Texts:
Cooper Donald R, Schindler Pamela S, (2008). Business Research Methods. (10th ed.). McGraw-Hill Higher Education
Bryman, A. and Bell, E. (2007). Business Research Methods. (2nd ed.) Oxford: Oxford University Press.
Collis, J. and Hussey, R. (2003). Business Research. Basingstoke: Macmillan.
Mylor, H. and Blackmon, K. (2005). Researching Business and Management. Bringstoke: Palgrave Macmillan
LEARNING OUTCOMES
1. ANALYSE HOW TO SELECT A RESEARCH TOPIC AND EVALUATION OF APPROPRIATE LITERATURE
Knowledge and Understanding, Learning, Analysis
2. DISCUSS THE APPROPRIATE RESEARCH APPROACH AND STRATEGY AND CONSIDER ETHICAL IMPLICATIONS WITH REGARD TO A SELECTED RESEARCH APPROACH.
Knowledge and Understanding, Application, Reflection.
3. DESIGN A COMPLETE RESEARCH PLAN AND SELECT THE APPROPRIATE DATA COLLECTION METHODS BY RECOGNIZING THE STRENGTHS AND WEAKNESSES OF EACH METHOD.
Application, Problem Solving.
4. ANALYZE AND INTERPRET THE RESEARCH DATA AND CONSTRUCT A RESEARCH PROPOSAL.
Analysis.