Marketing Plan for product launch: (3000 words) 50% Weighting
You are hired as a consultant to advise senior executives of a conventional bank on a major change programme that has arisen as a result of a new entrant to the banking sector. You are required to lead the executives through a range of processes critically explaining Islamic Finance and its Shariah compliant products in the interest of the bank seeking to introduce this product in its offering. You will be required to present your report explaining the customer benefits and pro's and con's to the bank.

LO 1,2,3


Presentation to Management Board 50% Weighting

LO 4

To pass this module student must obtain overall 50% marks

Pass criteria

Demonstrates ability to systematically describe a specific organisation in terms of management theories and appropriate contemporary practice.
Provides some critical analysis of operational aspects of same organisation. Reflects adequately on potential improvements to same organisation and is well referenced. In order to pass a module, students need to attain at least a minimum of 40% in all elements of assessment.

Distinction criteria,

Evidences a subtle understanding of the position of the organisation in terms of a range of appropriate theory and contemporary practice.
Focuses upon the critical analysis of relevant operational aspects of the organisation, with appropriate contrast with other organisational forms and practice. Provides a well-supported, reasoned and pragmatic set of recommendations. Evidences wide and appropriate reading in the references supplied.

Core Text
Hunt-Ahmed, K.(2013) Contemporary Islamic Finance: Innovations, Applications and Best Practices

Recommended Text
Abdullah, V. D.and Chee, K. (2010) Islamic Finance
Hassan,K., Kayed, R.N. and Oseni, U. A. (2013) Introduction to Islamic Banking & Finance: Principles and Practice
Hassan, K. and Mahlknecht, M. (2011) Islamic Capital Markets: Products and Strategies
Abdel Karim, R. A. and Archer, S. (2013) Islamic Finance: The New Regulatory Challenge
El-Gamal, M. A., (2008) Islamic Finance: Law, Economics, and Practice, Cambridge University.
Sohail Jaffer (2007) Islamic Retail Banking and Finance: Global Challenges and Opportunities. Euro money books
R. Ahmed and S.Archer (2006) Islamic Finance: Innovation and Growth, Euro money books


http://www.ft.com/home/uk
http://www.afajof.org

The VLE (NETED)
The Internet
Word Processing software for use in the coursework
Spreadsheet software like EXCEL/SPSS
Printed and electronic journals.

Topics

Conventional to Islamic Trade and Finance
Islamic views on trade and commercial activity and the moral justification for rewards under the Shariah law.
- Modern approaches to Trade and Finance
- Islamic approaches to Trade and Commerce in Islam
- Jurisprudence and Arbitrage
- Major prohibitions
- Sale of derivatives and securitization in Islamic finance
- Derivative-Like Sales: Salam, Istisna, and Urbun
- Leasing, Securitisation and Sukuk
- Criteria for assessing financial performance and success
- Governance and Regulatory Solutions in Mutuality

Alternative to Conventional Banking
- Islamic financial markets and Islamic mutual funds
- Foundations of Islamic Financing
- Operations of Islamic Banks
- Instruments and Markets
- Islamic Financial Systems
- Globalisation of Islamic Banking
- Islamic Commercial Trade

The learning strategy for the module requires students to commit 300 learning hours, of this there will be 75 hours of class support and 225 hours of independent and self directed study.

The lectures will be interactive with student participation in discussion about ethical finance and the global phenomena of Islamic Finance, its practices and problem based learning using case studies. Students will be allocated to small groups for various activities and workshop sessions. Tutorials are used to ensure that students understand the material and its relevance to the programme. Within the module, students will undertake individual presentations. These will be used to highlight understanding of module content, planning and implementation of ideas and innovations, self assessment and reflection, peer/tutor discussion and review.

For each topic, students will engage in preparation and reading prior to each seminar. Students will be asked to share their reading of the topic through discussion with their peer group, present their findings to the seminar group and provide feedback to other students