Module Descriptors
IDEAS GENERATION AND PROBLEM SOLVING FOR ART
ADFD30036
Key Facts
Faculty of Arts and Creative Technologies
Level 3
15 credits
Contact
Leader: Michael Safaric Branthwaite
Hours of Study
Scheduled Learning and Teaching Activities: 20
Independent Study Hours: 130
Total Learning Hours: 150
Assessment
  • CWK - A&D weighted at 100%
Module Details
Module Additional Assessment Details
At the end of this module you will submit a body of work as outlined in the module handbook.

This will include;
A research file containing appropriate annotated research into the use of creative thinking and idea generating techniques. [Learning Outcome 1 and 3]

Clear presentation of work in sketchbooks demonstrating visual experimentation [Learning Outcome 2]

Presentation of finished artifacts and related visual materials using appropriate media. [Learning Outcome 2 and 3]

Module Resources
Library
Internet access
Experimental workshop; resources for mixed media experimentation
Drawing studio
Data projector
Room with blackout
Slide library
Individual studio space
The Blackboard virtual learning evironment will be available (where relevant) to support this module. Details will be supplied in the module handbook.
Module Texts
Evening, M. (2007). Adobe Photoshop CS3 for photographers : a professional image editor's guide to the creative use of Photoshop for the Macintosh and PC. Amsterdam ; London, Focal.
Krause, J. (2003). Creative sparks : an index of 150+ concepts, images and exercises to ignite your design ingenuity. Newton Abbot, David & Charles.
Krause, J. (2004). Design basics index. Newton Abbot, David & Charles.
Ocvirk, O. G. (2009). Art fundamentals : theory and practice. Boston, McGraw-Hill Higher Education.
Oldach, M. (2000). Creativity for graphic designers : a real-world guide to idea generation - from defining your message to selecting the best idea for your printed piece. Cincinnati, Ohio, North Light.
Module Learning Strategies
A range of studio based image making exercises and project work will provide the framework through which learning will take place, it will integrate the practical with the theoretical aspects of image making techniques.

Studio work will be supported by introductory lectures and seminars; work in progress will be monitored through group tutorials and critiques. Image making sessions will use a variety of creative thinking methods during both studio and self managed sessions.
Group critiques and presentations will be used throughout the module
Module Indicative Content
This module concentrates on the development of ideas generation and image making techniques. The use of a variety of creative methods will be encouraged in order to assist in the generation of ideas, support problem solving and encourage the creative thinking processes. You will be required to explore a variety of methods and materials in the process of generating your ideas.

You will also be encouraged to develop your critical skills through group discussions and individual tutorials. Emphasis will be placed on an experimental and lateral approach to image making; this will be achieved through a series of exercises that involve both individual and/or team led work.