Module Descriptors
IDEAS GENERATION AND PROBLEM SOLVING FOR DESIGN
ADFD30050
Key Facts
Digital, Technology, Innovation and Business
Level 3
15 credits
Contact
Leader: John Grayson
Hours of Study
Scheduled Learning and Teaching Activities: 20
Independent Study Hours: 130
Total Learning Hours: 150
Assessment
  • CWK - A&D weighted at 100%
Module Details
Module Additional Assessment Details
A COURSEWORK - ART & DESIGN weighted at 100%.

At the end of this module you will submit a body of work as outlined in the module handbook.

This will include;
A research file containing appropriate annotated research into the use of creative thinking and ideas generating techniques. [Learning Outcome 1 and 3]
Responses to and a record of modulettes undertaken [Learning Outcome 1 and 2]
Clear presentation of work in sketchbooks demonstrating visual experimentation [Learning Outcome 2]
Presentation of finished artfacts/visuals using appropriate media. [Learning Outcome 2 and 3].
Module Texts
Agkathidis, A. 2009, Modular Structures in Design and Architecture. Book Industry Services (BIS)
Anfam, D. et al(2009, Anish Kapoor. London: Phaidon Press Ltd
Arnheim, R. 1990, Visual Thinking. Faber
Greet Hannah, G. 2002, Elements of Design: Rowena Reed Kostellow and the Structure of Visual Relationships (Design Briefs). Princeton Architectural Press
De Bono, E. 1990, Lateral Thinking. Penguin
Fletcher, A. 2002, The Art of Looking Sideways. Phaidon
Jussim, E. 2000, Stopping Time: The Photographs of Harold Edgerton. Harry N. Abrams, Inc
Margetts, M. 2007, Tord Boontje. Rizzoli International
McAlhone, B. Stuart, D. 1996, A Smile in the Mind. Phaidon
Muybridge, E. 2000, The Human Figure in Motion. Dover Publications Inc
Pipes, A. 2007, Drawing for Designers: Drawing skills, Concept sketches, Computer systems. Laurence King Publishing
Remy, P. 2008, Guido Mocafico: Movement. Steidl
Vyzoviti, Sophia. 2003, Folding Architecture: Spatial, Structural and Organizational Diagram. BIS Publishers
Module Resources
Library
Internet access
Experimental 3D workshop; resources for mixed media experimentation
Macintosh G5s (graphics studio)
Software: Adobe Illustrator,Photoshop, Indesign, Quark Xpress
Black and White A4/A3 printer (graphics studio)
Colour Printer (computer workshop)
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.
Module Learning Strategies
A range of studio based exercises and project work will provide the framework through which learning will take place, it will integrate the practical with the theoretical aspects of ideas generation techniques.
Studio work will be supported by introductory lectures and seminars; work in progress will be monitored through group tutorials and critiques.
Ideas generation sessions using a variety of creative thinking methods during both studio and self managed sessions.
Group critiques and presentations will be used throughout the module

Key Information Set Data:
Scheduled learning and teaching activities 14%
Guided independent study 86%
Module Indicative Content
Ideas are a fundamental design ingredient. This module concentrates on the development of ideas generation and the visual expression of ideas through visualisation and mark-making techniques. The use of a variety of creative methods will be encouraged in order to assist in the generation of ideas, support problem solving and encourage the creative thinking processes.
You will be required to explore a variety of methods in the process of generating ideas to answer specific design problems.
Design analysis and discussion will be encouraged and students will work in groups to discuss the work of others. Emphasis will be placed on an experimental and lateral approach to problem solving; this will be achieved by a series of exercises and/ or short projects involving working in teams or as an individual. As well as these tasks you will attend modulettes(technical instruction sessions) and provide evidence of these in your sketchbooks as part of your creative development. Students should also demonstrate the use of modulettes throughout their work. Students should note these modulettes may change on an annual basis.