Module Descriptors
ANIMATION FUTURES
ANIM60120
Key Facts
Digital, Technology, Innovation and Business
Level 6
15 credits
Contact
Leader: Laura Weston
Hours of Study
Scheduled Learning and Teaching Activities: 18
Independent Study Hours: 132
Total Learning Hours: 150
Assessment
  • CWK - A&D weighted at 100%
Module Details
Module Texts
Dowlatabadi, Zahra, Winder, Catherine. (2001) Producing Animation. Focal Press Garth, Gardner. (2000) Gardner's Guide to Multimedia and Animation Studios: The Industry Directory. Ggc Inc.
Patmore, Chris, Cowan, Finlay. (2003) The Complete Animation Course, The Principals, Practice and Techniques of Successful Animation. London: Thames & Hudson.

Get in the Game: Careers in the Game Industry (New Riders Games) (Paperback) by Marc Mencher (Author) Publisher: New Riders Games; 1st edition
(October 7, 2002) ISBN-10: 0735713073 / ISBN-13: 978-0735713079 http://www.igda.org/breakingin/ (Careers in Games Industry)
Module Resources
Lecture Theatre Data Projector Laptop OHP Internet facilities
Classroom facilities
Printers

The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.
Module Learning Strategies
Studio learning takes place in timetabled sessions with academic staff who introduce key contextual and practice based lectures focused on the development of personal career goals and marketing of your work. Through these initial lectures you will gain an understanding of the core concepts, theory and practical tools necessary for self promotion as a `creative' entering the animation, film or games industries.

Independent study will form the majority of time spent "answering the brief" through evidence of research, communication, studio strategy and application of methods and processes necessary for completion of an appropriate response to the assignments. Seminars and group Critiques support your studio practice through formative evaluation and will take place at critical points of the semester to review working progress. Summative assessment takes place at the end of the module where a DVD showreel / portfolio and PowerPoint will be presented for final assessment.

There will be two designated tutorials set up to enable students to discuss their work individually with key members of delivery staff.
Module Indicative Content
This module seeks to prepare you for entry into the design profession or postgraduate study, and aims to develop your awareness of the range of career and postgraduate opportunities available. You will be able to use your research file as a resource to enable you to make realistic, well informed decisions in relation to your future career intentions. The process will provide a platform to prepare you for the transition from undergraduate study to the next stage in your career. Lectures will include techniques to present your work professionally including: - action planning, C.V preparation and presentation skills, seeking out contacts, the jobs market, employment opportunities, Personal promotion, interview techniques, portfolio surgery, responding to job advertisements, the development of contacts. You will be encouraged to look at a range of professional and personal development opportunities including postgraduate study, short courses, applying for grants and enterprise initiatives, travel and work experience.

Students will be encouraged to develop a understanding of the different production processes should be sufficient to ensure that they can make an 'informed' choice about which processes they wish to pursue throughout their remaining studies and future careers. Through a process of self-evaluation, students will develop a detailed awareness of their strengths and abilities in animation, and have realistic expectations as to their future careers. They should have an understanding of what employment and other opportunities are available to them, and what they need to do to secure those opportunities.

Students will prepare both a screen-based presentation and a show reel / portfolio of their best work to date and present these to the module tutors and award manager. Formats and media to be used will be clarified on an award by award basis.
Module Additional Assessment Details
Coursework Consists of:
Present a substantial, organized research file in your given field of interest [Learning Outcomes 1]
Provide evidence that you have contacted appropriate companies, future / prospective employers or other industry contacts [Learning Outcomes 2,5]
Produce personal promotional materials including: logo design, letter head, compliments slip business cards, CD Rom / Video / DVD Cover designs for professional marketing and publicity purposes [Learning Outcomes 4)
Make a PowerPoint supported presentation summarising the research file and including C.V and one, three and ten year career aspirations
[Learning outcomes 3]
Produce a short DVD show reel / portfolio of work produced to date, including a soundtrack (not essential for VFX). [Learning outcomes 2,4]