Module Descriptors
ANIMATION POST-PRODUCTION AND PRESENTATION
ANIM70007
Key Facts
Digital, Technology, Innovation and Business
Level 7
20 credits
Contact
Leader: Robin Heap
Hours of Study
Scheduled Learning and Teaching Activities: 5
Independent Study Hours: 195
Total Learning Hours: 200
Pattern of Delivery
  • Occurrence A, Stoke Campus, PG Semester 3
Sites
  • Stoke Campus
Assessment
  • POST - PRODUCTION PROCESS REEL - 10 MINUTES weighted at 50%
  • PRESENTATION EVENT PARTICIPATION REEL - 10 MINUTES weighted at 20%
  • PRODUCTION REFLECTIVE REPORT - 2000 WORDS weighted at 30%
Module Details
INDICATIVE CONTENT
Module will be independently driven with students organising and negotiating use of facilities, support, and technologies.
Regular supervision meetings will help guide students thinking and problem-solving solutions (10x30mins)
The Post-Production phase of given projects may include processes such as scoring, foley, colour grading, VFX, and will require careful co-ordination with third parties and collaborating specialists.
It will be understood by students that outcomes form Module 6 ‘Animation Production Consolidation’ will be pre-requisite to this module – the ‘raw’ material needing now to be processed using appropriately selected methods in line with industry expectations and presentation parameters.
Students will be positively required to ‘our source’ certain processes that are not in their own specialist skills set.
The Presentation component of this module will take the form of a ‘Mirco Festival’ event conducted both in person and online as appropriate/required by circumstances of participating individuals.
Students will be encouraged to promote own work and activities to gain interest and attention from relevant industry and animation ecosystem figures – personal ownership of the event will be crucial as part of an ethos of professional practice and autonomy.
Direct opportunities for cross-level learning and knowledge exchange by participation of undergraduates and Alumni.
Live Q+A will form one basis for feedback and creative dialogue in preparation for ‘real-world’ events as students exit to industries and animation ecosystems.
ASSESSMENT DETAILS
Post-production Process Reel: Student may include some of the following: comparative ‘wipe-throughs’, ‘behind the scenes’ documentary footage, articles of planning, verbal, or written statements, explanation of collaborations.
Presentation Event Participation Reel: will may include footage of the individual’s participation, audience responses, pieces to camera, Vox pops - with attendance and contributions monitored and outcomes from feedback/reception of animation works captured (video/digital platforms).
Production Reflective Report – A written document offering an overview of activities, including visual references, and reflective and conclusive statements regarding learning aims and attainment.
LEARNING STRATEGIES
Guided independent study.
Regular and strategic supervision meetings.
Seminar discussion and knowledge exchange.
Collaborative Screening event planning
Social media networking and information gathering
LEARNING OUTCOMES
1. Demonstrate expertise in the application and or, co-ordination of animation post-production methods with the purpose of maximising output to professional standards and meeting industry expectation for broadcast and presentation.

Application

2. Your animation output and related reporting process clearly defines an intended audience, is appropriately formatted, and mastered and can be appreciated for delivering the necessary technical, aesthetic and content richness for professional competition.

Commnication

3. Demonstrate clearly your practical and, or theoretical expertise in the mastering and refining of high-level animation output by actively developing your information literacy, fostering effective collaborations, and enlisting appropriate specialist support and resources in-line with your individually negotiated objectives.

Knowledge and Understanding

4. Demonstrate your ability to formally present animation outcomes by way of appropriately selected technologies and platforms by meaningfully engaging with an audience, embracing opportunities for growth through feedback and dialogue.

Reflection
RESOURCES
Linkedin Learning
VLE’s e.g., Blackboard and TEAMS
Digital Forums
Specialist Technicians
Specialist VFX and Compositing Software
Cadmen Studio Green Screen Stage
Colour grading Software
Audio and Music Production Suits
Sound Recording Studios
Specialist Motion Graphic software
Specialist Academic and Technical Staff
Print Bureau
Cadman Library
Flaxman Film Theatre, or Other Screening Venue
TEXTS
Bruckner, F., Lang, H., Gilic, N., Turkovic, H. & Suljic, D. 2018, Global Animation Theory: International Perspectives at Animafest Zagreb, Bloomsbury Academic & Professional, New York.
Mitchell, B. 2017, Independent animation: developing, producing and distributing your animated films, CRC Press, Boca Raton.
Turkovic, H., Šuljic, D., Lang, H., Gilic, N. & Bruckner, F. 2018, Global Animation Theory, Bloomsbury Academic.
Brenlla Ramos, B. and Doran, J., 2019. Unreal Engine 4 Shaders and Effects Cookbook. Birmingham, UK: Packt Publishing, Limited.
Stone, R. and Wahlin, L., 2018. The theory and practice of motion design. New York: Routledge, Taylor & Francis Group.
Walsh, C., 2019. Stop motion filmmaking. London: Bloomsbury Academic.
Avarese, J., n.d. Post sound design.
Spohr, S., Clark, B., Higginbotham, D. and Bakhru, K., n.d. The guide to managing postproduction for film, TV, and digital distribution.
Jago, M., n.d. Adobe Premiere Pro CC classroom in a book 2019 release.
Dancyger, K 2018, The Technique of Film and Video Editing: History, Theory, and Practice, Taylor & Francis Group, Milton. Available from: ProQuest eBook Central. [17 April 2021].