1. Critically analyse the dynamic business context and how the external environment including institutions and culture play a role towards strategy development and business decision making.
Knowledge & Understanding
Analysis
Learning

2. Identify entrepreneurial activities required by companies to create value and competitive advantage.
Analysis

3. Demonstrate a systematic understanding of entrepreneurship for development of innovative products and services.
Knowledge & Understanding

4. Reflect on the applicability of entrepreneurship and innovation in the context of emerging markets and emerging market multinationals.
Reflection

The exam will be based on a pre-published case study and set questions that will be provided during the exam and the students will require to apply theories and concepts studied during the module delivery to analyse the strategies that the company has adopted towards competitive advantage. (2.5hrs) (100%) (LOs 1-4)

Companies are required to create value and sustained competitive advantage while utilising limited resources and capabilities available to them. Hence, this module is designed for you to understand strategic management frameworks and within entrepreneurship concepts towards exploiting opportunities present in the market or external environment. This is required towards sustained competitive advantage, firms are expected to continually innovate. Thus, the module will encompass the resource-based view of the firm, understanding the external environment, looking at international opportunities, different markets and cultures, disruptive innovation, technological innovation curves.

Strategy is key in business planning and entrepreneurial success. In this module, you will explore the strategic concepts required to identify, explore and exploit entrepreneurial opportunities and create and sustain competitive advantage.

A variety of delivery methods including presentation techniques, videos, case studies and interactive tasks will be adopted to explore the module content. Key concepts will be studied in a manner to challenge you to think like a leader in responding to the dynamic external environment in developed and emerging economies. Contact sessions will introduce core issues and techniques, and individual collaborative tasks will explore their application.

You will undertake ‘formative’ assessments during the module to help you monitor your learning and provide you and us with ongoing feedback on your progress, that helps you prepare for the ‘summative assessment(s) during or at the end of the module.

Barringer, B. & Ireland, R. (2018), Entrepreneurship: Successfully launching new ventures, Pearson
Johnson, G., Whittington, R., Scholes, K., Angwin, D. & Regner, P. & (2017). Exploring Strategy Text & Cases, 11th Edition, Pearson Education

Available electronically in Library Resources
Ries, E. (2011). The Lean Startup: How constant Innovation creates Radically Successful Businesses, Penguin Group

Harvard Business Review
McKinsey Quarterly
Entrepreneurship Theory and Practice
The Journal of Entrepreneurship (Sage)
Journal of Entrepreneurship and Innovation
Journal of Business Venturing
Journal of International Business Studies
Journal of Management Studies

https://www.youtube.com/watch?v=EctzLTFrktc&ab_channel=MotivationHub
https://www.youtube.com/watch?v=tbnzAVRZ9Xc&ab_channel=AlexKaltsMotivation
https://www.youtube.com/watch?v=ptD0T-ZcF2M&ab_channel=StartupStories

VLE learning support material to be provided for independent / self-directed learning
LinkedIn Learning
Microsoft Educator Centre
Module handbook
Open Textbook Library

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