Module Descriptors
GLOBAL PHARMACEUTICAL INDUSTRY
BIOL60647
Key Facts
Health, Education, Policing and Sciences
Level 6
15 credits
Contact
Leader: Steven Corden
Email: Steven.Corden1@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 12
Independent Study Hours: 138
Total Learning Hours: 150
Assessment
- GROUP PRESENTATION (15 MINUTES) weighted at 30%
- INDIVIDUAL REPORT (2000 WORDS) weighted at 70%
Module Details
ACCESSING RESOURCES
None.
SPECIAL ADMISSIONS REQUIREMENTS
None.
Learning Outcomes
1. Demonstrate a systematic understanding of the nature of the global pharmaceuticals industry Knowledge and Understanding
2. Undertake a critical appraisal of the strategies, successes and failures of the pharmaceuticals industry within recent years
Learning
Enquiry
Teamwork
3. Communicate to a professional level on an aspect of the pharmaceuticals industry
Communication
2. Undertake a critical appraisal of the strategies, successes and failures of the pharmaceuticals industry within recent years
Learning
Enquiry
Teamwork
3. Communicate to a professional level on an aspect of the pharmaceuticals industry
Communication
Indicative Content
This module is intended to provide students with the opportunity to obtain an in depth understanding of the global pharmaceuticals industry and appreciate its key players, features and drivers.
It will begin by discussing the history of the pharmaceutical industry, identifying the major milestones in its development through to the current position of pharmaceutical companies globally. It will investigate the impact that the industry has on the global economy, identifying the key nations involved, and what the industry means to each of these nations. It will identify the top pharmaceutical companies and examine their history, development, product portfolio and current strategies.
Across the industry the role of research and development will be investigated, as will industry revenues through patents, generics and prescriptions, and the many faces of marketing. Examples of successful companies and products, together with failures and controversies will be used to understand the key drivers of the industry. Furthermore, the role of pharmaceuticals in developing countries will be explored, together with the political, social and health pressures on the industry in this context.
It will begin by discussing the history of the pharmaceutical industry, identifying the major milestones in its development through to the current position of pharmaceutical companies globally. It will investigate the impact that the industry has on the global economy, identifying the key nations involved, and what the industry means to each of these nations. It will identify the top pharmaceutical companies and examine their history, development, product portfolio and current strategies.
Across the industry the role of research and development will be investigated, as will industry revenues through patents, generics and prescriptions, and the many faces of marketing. Examples of successful companies and products, together with failures and controversies will be used to understand the key drivers of the industry. Furthermore, the role of pharmaceuticals in developing countries will be explored, together with the political, social and health pressures on the industry in this context.
Assessment Details
Group Presentation (30%) (50% of the marks will be determined through peer assessment) 15 mins (LOs 1,2)
Individual Report (70%) 2000 words (LO 3) FINAL – this will be of a professional nature, such as a written report, webpage or poster, covering for example, the analysis of a pharmaceutical company, product or market
Individual Report (70%) 2000 words (LO 3) FINAL – this will be of a professional nature, such as a written report, webpage or poster, covering for example, the analysis of a pharmaceutical company, product or market
Learning Strategies
There will be scheduled contact time each week used to develop the foundation for students understanding.
126 hours of independent study will be used to research background information related to the delivery of the core material and to work on assignments.
126 hours of independent study will be used to research background information related to the delivery of the core material and to work on assignments.
Texts
Spilsbury R. (2014) Global Industries Uncovered: The Pharmaceutical Industry, Wayland
Li J.J. (2014) Blockbuster Drugs: The Rise and Fall of the Pharmaceutical Industry, OUP USA
Hawthorne F. (2005) The Merck Druggernaught: The Inside Story of a Pharmaceutical Giant, Wiley
Li J.J. (2014) Blockbuster Drugs: The Rise and Fall of the Pharmaceutical Industry, OUP USA
Hawthorne F. (2005) The Merck Druggernaught: The Inside Story of a Pharmaceutical Giant, Wiley