1. Understand of the issues and methodologies, concepts, theories and/or data and the link to personal branding and entrepreneurial excellence.
Learning
Knowledge and Understanding
Problem Solving

2. Solve problems by developing an effective video and report demonstrating original, independent thinking, rigorous argument using evidence
Analysis
Application
Problem Solving

3. Understand the process of critical reasoning. Demonstrate competence in the use of cognitive skills to retrieve, organise, analyse and critically evaluate information relating to issues in the management of organisations
Enquiry
Application
Analysis

4. Demonstrate competence and confidence in a range of information technology and communication media in a business format to express investigation knowledge and information in a structured and coherent manner
Communication
Application
Enquiry

You will learn how to create your own personal brand and develop the skills you need for successful study and prepare you for the jobs of the future. From giving you the digital skills you need to be the next generation of manager to developing your social media presence this module has everything you need to be an effective professional that everyone would want on their team. It includes:

• Developing and protecting your personal brand including Social Media, Avoiding Fake News, Phishing, Online Identity Theft

• Effective communication and interpersonal skills e.g. using Transactional Analysis and presentation skills

• Helping to understand people and the way they manage e.g. using Neuro-Linguistic Programming (NLP)

• Impactful study skills and to include Harvard Referencing, writing for a business and academic environment, including research, analysis, critical thinking and debating your point

• Critical Management Tools for effective managers, including: latest presentation techniques e.g. infographics, data manipulation e.g. within Excel

• Achieving successful business start-ups and projects including entrepreneurial skills
• Networking for personal and business success
• Business Guest Lectures and University Events
• Completing the Microsoft suite of exams including Word, Excel and Powerpoint

Cottrell, S. (2013) Critical Thinking Skills: Developing Effective Analysis and Argument, Palgrave: Basingstoke
Cottrell, S. (2015) Skills for success: Personal development and employability, Palgrave, Basingstoke
Trought, F. (2017) Brilliant Employability Skills: How to stand out from the crowd in the graduate job, 2nd Edition, Pearson
Van Emden, J. and Becker, L. (2016) Presentation Skills for Students, Palgrave: Basingstoke
Marsen, S. (2013), Professional Writing, Study Skills by Palgrave

VLE learning support material to be provided for independent /self-directed learning.

Module handbooks

Open Textbook Library

Selected contemporary problem/practice-based case examples

ASSESSMENT DETAILS
Element 1: A Portfolio of work built up during the semesters which includes a personal development plan and skills audit. LO 1,2,3 & 4 (Weighting 20%)
Element 2: 1,000-word individual essay. LOs 1 & 3 (Weighting 25%)
Element 3: A 10 minute group presentation. LOs 1,2 & 4 (Weighting 15%)
Element 4: Develop competencies in digital skills (for instance: Word, Excel and PowerPoint). LOs 4 (Weighting 30%)
Element 5: A CV and job application pack. LOs 1 & 2 (Weighting 10%)

The learning strategy for this module is based around students committing a total of 300 hours of activities towards achieving the learning outcomes. These will be split between 78 hours of direct contact with a tutor and 222 hours of directed, guided and self-study, together with preparation for and completion of the assessment tasks. Learning support material will be provided for the module.
The module will draw upon a mixture of activities including lectures, web-based activities, case study analysis, relevant videos and in-class discussions, individual and group problem solving and self-directed learning.

This module focuses on two main areas – employability skills and study skills. Having a good degree will improve your job prospects and future earnings potential but you will also be required to demonstrate to future employers that you have gained “employability skills” (eg written and oral communication, digital skills, teamworking and organisational/time management skills) as well as academic skills. This module also introduces you to the skills necessary to be successful in your studies and is connected to our personal tutoring policy.