1. Describe foundational concepts of enterprise, entrepreneurship, and branding within a contemporary business context.

Knowledge and Understanding

2. Develop a personal brand identity that aligns individual skills, values, and entrepreneurial aspirations.to improve students' digital identity

Personal Development & Entrepreneurship

3. Apply basic accountancy and financial principles, including costing, pricing, and simple cash‑flow concepts, and use them in a guided context to inform basic business decisions

Application and Problem Solving

4. Communicate core elements of a business concept/idea using basic presentation skills to a non-specialist audience

Communication

This module is assessed through two related components designed to support the development of enterprise, personal branding, and basic financial planning skills. Each module learning outcome is assessed once only.

Part A Business Panel Presentation (Individual) Weighting: 30%

Students will deliver an individual presentation to a business panel, outlining the development of their personal brand as the foundation for an entrepreneurial business idea. The presentation will focus on personal brand identity, individual skills and values, and entrepreneurial aspirations, demonstrating professional communication to a business audience. A short question-and-answer session will follow the presentation.

Component

Weighting

Personal brand identity and positioning
40%

Alignment of personal brand with entrepreneurial intent including social media activities
30%

Professional communication and delivery to a business audience including a Q and A
30%

Total
100%

Part B Personal Brand Business Plan (Individual) Weighting: 70%

Students will produce a professionally structured business plan for a personal brand-led business idea. The business plan will demonstrate understanding of enterprise and entrepreneurship concepts and apply basic accountancy and financial principles, including costing, pricing, and simple cash flow forecasting. The plan will integrate personal branding, market analysis, operational planning, and financial data, supported by appropriate secondary research and academic referencing.

Component

Weighting

Enterprise and entrepreneurship context
20%

Business concept and market opportunity
20%

Operations and delivery model
15%

Accountancy and financial planning (costing, pricing, cash flow)
30%

Structure, presentation, and academic conventions
15%

Total
100%

Introduction to enterprise, entrepreneurship, and self-employment

The role of the individual as the brand in contemporary business

Personal branding principles, positioning, and value propositions

Entrepreneurial mindset, behaviours, and ethical considerations

Identifying business ideas linked to personal skills, interests, and values

Understanding customers, market demand, and basic segmentation

Introduction to market and competitor awareness

Branding and marketing fundamentals for small and start-up businesses

Digital presence for personal brands, including online platforms and tools

Introduction to business models and value creation

Operational basics for small businesses and sole traders

Legal and regulatory awareness for new ventures (introductory level)

Financial accounting segment

Fundamentals of accountancy for non-specialists

Costing and pricing principles for small businesses

Introduction to income, expenditure, and cash flow

Simple financial forecasting and financial viability awareness

Using templates and frameworks to structure a business plan

Professional presentation and pitching to business audiences

Reflective practice and personal development in entrepreneurship

Enterprise skills for employability and future venture development

What if your personal brand could become your business?

This module empowers you to explore enterprise and entrepreneurship by developing a personal brand as the foundation for a viable business idea.

You will gain confidence in pitching to business audiences and build essential business planning skills, including basic costing, pricing, and cash flow. The module supports employability, creativity, and entrepreneurial thinking, providing a strong foundation for future study and self-employment.

The learning strategy for this module is designed to support the development of enterprise, personal branding, and basic business planning skills through a blended and practice focused approach. Students are expected to commit a total of 300 hours of learning, combining scheduled teaching with guided and independent study.

Scheduled learning will be delivered through interactive workshops, seminars, and practical activities that introduce key enterprise, entrepreneurship, and personal branding concepts. Sessions will emphasise active learning through discussion, short tasks, case studies, and guided exercises that enable students to apply theoretical ideas to their own developing business concepts.

Independent and guided study will support deeper exploration of enterprise themes, market awareness, and introductory accountancy and finance. Students will engage with learning resources, undertake research, develop personal brand assets, and progressively build their business plan and presentation in preparation for assessment.

Formative feedback opportunities will be embedded throughout the module, including peer review, tutor feedback on draft ideas, and practice pitching activities. This approach supports confidence building, reflective learning, and the development of professional communication skills, preparing students to present to a business panel and produce a structured business plan.

Accounting and Finance for Non-Accounting Students, 11th edition Accounting and Finance for Non-Accounting Students

Burns, P (2023) Entrepreneurship and Small Business: Start-up, Growth and Maturity (6th ed.). London: SAGE.

Szántó, P., Papp-Váry, Á., & Radácsi, L. (2025). Research Gap in Personal Branding: Understanding and Quantifying Personal Branding by Developing a Standardized Framework for Personal Brand Equity Measurement, Administrative Sciences, 15(4), 148.

Szántó, P.; Papp-Váry, Á.; Radácsi, L. Research Gap in Personal Branding: Understanding and Quantifying Personal Branding by Developing a Standardized Framework for Personal Brand Equity Measurement. Adm. Sci. 2025, 15, 148. https://doi.org/10.3390/admsci15040148

Ravasi, D., and Schultz, M. (2024) Brand You: Personal Branding for Career Success. Harlow: Pearson. Available at: https://www.pearson.com/en-gb/subject-catalog/p/brand-you/P200000010321/9781292725581

Adobe Express (Education licence) for visual materials and presentations

Statista and Mintel Reports (via university library) for market data