1. Demonstrating an understanding of the issues and methodologies, concepts, theories, data and its inter-relationship with business environmental scanning and implementation of business opportunities
Knowledge and Understanding

2. Identify and analyse the business and environment, and apply theory to the problem.
Analysis
Application

3. Demonstrate effective communication to feedback to the business community.
Communication

The assessment should be based on a live case study.
Produce a report (2,000 words for an organisation that addresses their business environment, addresses the current and future challenges of the organisation and takes into consideration the capacity of the business.
(assesses all learning outcomes)

Identifying and tapping into business potential leads to organisational growth and expansion. You will learn how to use a range of sources to identify, analyse, understand and engage with business development opportunities, by applying sound business practise in today’s fast-moving commercial environment.
Developing an agile business capable to maximising opportunities

This module is mapped to ILM Understanding the organisational environment (5 ILM Credits) and must cover:

• Be able to analyse how an organisation is affected by the macro-environment
• Understand the impact of economic and political factors on the organisation
• Understand the impact of economic and political factors on the organisation

Business Environmental Scanning PESTEL
Finding competitor weaknesses
How to look at the leading edge of new products and services
How to test these potential new product and services

Maximising the impact of the business opportunities
How to reduce competition when maximising new opportunities
Enable maximum growth arising from opportunities
How to prepare to maximise for the next opportunity

The learning strategy for full-time/part-time on-campus and corporate delivery modes requires students to commit to 150 learning hours (including assessment). Of this there will be 36 hours of class or workshop support and 114 hours of independent and self-directed study for students working alone or as part of a learning group.

The tutor led sessions will tend to follow a general pattern of introduction of a topic and provision of frameworks and models for student learning, followed by a live case study and application by students. The lecturer will act as a principle management consultant and the students will be expected to perform as management consultants including the analysis, discussion and presentation of an out-turn report as part of a learning group. Formative assessment will be provided throughout the module. Digital tools will be used to enhance learning.
Students will be expected to obtain supplementary information from a number of paper or electronic sources as part of their preparation.

Hommey, A. (2018). Groundhog Day is an Event, Not a Business Strategy: Use the S.P.R.I.N.G. Formula to Unearth the Opportunities Burrowed Within Your Business,
Spender, J.C. (2015). Business Strategy: Managing Uncertainty, Opportunity, and Enterprise
Inmon, W.H. (2000). Exploration warehousing: turning business information into business opportunity

VLE learning support material to be provided for independent /self-directed learning.

Module handbooks

Open Textbook Library

Selected contemporary problem/practice based case examples

Identifying and tapping into business potential leads to organisational growth and expansion. You will learn how to use a range of sources to identify, analyse, understand and engage with business development opportunities, by applying sound business practise in today's fast-moving commercial environment.