This module analyses the nature of the eventscape, and the tangible elements that shape the event environment and influencing emotional response, as well as the experiences of event stakeholders, including attendees and event staff



Module content will typically include: -



The module content will draw upon current thinking and research. The module will incorporate up-to-date industry trends and examples and is subject to change without notification.



As an indicative guide, the module content might focus on:



Impact

Stakeholder Analysis

Innovation and technology within the events industry

Event accessibility and inclusivity

Trends in the use of technology for events

International event and festival placemaking

Music events

Corporate events and the future of business

Event experiences

Marketing & communications practices and trends

Industry disruptors

Events, environment, and the future of sustainability

Event tourism and (future) contemporary society

Cultural heritage events & urban revitalization

Festivals, events & the economics of experience

Rural festivals, social class & landscape ideologies

Events, media dynamics & influences

The collective Self & well-being

Events and global culture

Heritage events, dissonance & authenticity

The following assessments allow students to analyse the impact of events and how the events industry has changed over time.



A1: Case Study - Learning Outcome 1



Consider how the events industry has adapted over the years. Considering one specific event of your own choosing identify how it has adjusted to meet the needs and demands of today’s society.



You may wish to consider the below (these are not exhaustive as the events world is a dynamic and ever-changing industry):



Pandemic legacies

Media influence

Hybrid provision

Style and staging

Venue provision

Diversification

Co-creation

Communication channels and digital media

Technological advancements

Accessibility





A2: Stakeholder Analysis - Learning Outcome 2

Conduct a stakeholder analysis of an event you have visited and present your findings (20 minutes plus 5 minutes for questions). You must evaluate the impact of the event on the ‘stakeholder’, this could be a sponsor or the audience in attendance. Consider – who the stakeholders are and focus upon one key group to investigate



The following assessments allow students to analyse how the events industry has changed over time to the situation today and prepares students for their level 6 module contemporary issues which considers the future and scenario planning.

The learning strategy for this module is based around students committing a total of 200 hours of activities towards achieving the learning outcomes. These will be split between 48 hours of direct contact with a tutor and 152 hours of directed, guided and self-study, together with preparation for and completion of the assessment tasks.



Learning support material will be provided for the module.



The module will draw upon a mixture of activities including lectures, web-based activities, case study analysis, relevant videos and in-class discussions, individual and group problem solving and self-directed learning

1. Evaluate the impact of the events industry.

Knowledge and Understanding

Learning

Enquiry



2. Demonstrate your knowledge and understanding of the evolution of the event industry.



Analysis

Application

Communication

Blackboard
Library
Commercial resources e.g guest speakers from industry, links with resorts and attractions

Arnott, I., Nadda, V and Sealy, W. (2020).¿Legal, Safety, and Environmental Challenges for Event Management: Emerging Research and Opportunities.¿ United States:¿IGI Global.

Bowdin, G., Allen, J., O'Toole, W., Harris, R. and McDonnell, I. (2011) Events Management. 3rd Edition. Abingdon: Routledge.

Clifton,¿D.¿(2019).¿Hospitality Security: Managing Security in Today's Hotel, Lodging, Entertainment, and Tourism Environment.¿United States:¿CRC Press.

Getz, D. and Page, S.J. (2016) Event Studies; Theory, Research and Policy for Planned Events. Third Edition. Abingdon: Routledge.

Morgan, D., Pendergast, D., Wilks, J. and Leggat, P.A. (2021) Tourist Health, Safety and Wellbeing in the New Normal.¿(2021).¿Singapore:¿Springer Nature Singapore.

O'Toole,¿W.¿(2019).¿Crowd Management: Risk, Security and Health.¿United Kingdom:¿Goodfellow Publishers Limited.

O'Toole,¿W.,¿Silvers,¿J.¿R.¿(2020).¿Risk Management for Events.¿United Kingdom:¿Taylor & Francis.

Raj, R., Walters, P. and Rashid, T. (2017) Events Management: Principles and practice. 3rd Edition. London: Sage Publications Ltd.

This module appraises current and future practices and trends that impact and influence the events industry. In so doing, the module evaluates global events and their fundamental interrelationships with the socio-cultural and political condition of contemporary society.