1. Critically analyse and evaluate success measures applied by various business enterprises to meet stakeholder expectations
Knowledge and Understanding
Analysis

2. Apply a balanced scorecard approach to measure an organisation’s success in non-financial areas Application
Problem Solving

3. Apply data analysis techniques to measure organisations’ financial performance
Problem Solving
Analysis

You will learn to use the metrics for ascertaining how well you are doing in business and explore the different types of KPI's that helps you understand the performance of your organisation or department. The module is aimed at giving you the skills and tools to measure the success of an organisation.

Measuring success from a stakeholder perspective
- Introduction: the stakeholder concept; identifying stakeholder groups
- Stakeholder expectations and stakeholder satisfaction as an indicator of success
- Investors (Success measures: return on capital employed, earnings per share, dividend cover)
- Owners/managers/entrepreneurs (Success measures: profits, market share, reputation, brand value)
- Lenders (Success measures: interest cover, gearing ratio)
- Employees (Success measures: higher productivity, low turnover, creativity/knowledge, employee satisfaction, Investors in People)
- Suppliers (Success measures: best prices/quality, value for money, lower transaction costs)
- Competitors (Success measures: differentiated products, cost advantages, quality reputation, brand strength)
- Government and industry bodies (Success measures: compliance with law and regulations, negotiation skills)
- Customers (Success measures: customer satisfaction/value, awards, customer loyalty/retention)
- The public (CSR and environment) (Success measures: Image, reputation, community involvement)

The learning strategy for full-time/part-time on-campus and corporate delivery modes requires students to commit to 150 learning hours (including assessment). Of this there will be 36 hours of class or workshop support and 114 hours of independent and self-directed study for students working alone or as part of a learning group.

The tutor led and peer-to-peer learning sessions will tend to follow a general pattern of introduction of a topic and provision of frameworks and models for student learning, followed by application by students to appropriate data or case study materials. Students will be expected to perform set exercises, these will include the analysis, discussion and presentation of case- based work both individually and as part of a learning group and will receive formative feedback. Students will be expected to obtain supplementary information from a number of paper or electronic sources as part of their preparation, as recommended by the tutor.

All learning will develop and enhance students digital competences.

Elliott B and Elliott J (2017) Financial Accounting and Reporting, 18th edition. Pearson, ISBN 13:978-1-2921624-0-9

Open Access Textbooks (free online):
Principles of Management (2015), University of Minnesota Libraries Publishing, ISBN 13: 978-1-9461351-8-6. (https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=34 )

Warren, K. (2016), Building Strategy and Performance, Saylor Foundation Publishing, ISBN 13: 978-1-4533329-1-7. (https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=122 )

Guillermo J. and Pulos, E. (2016), Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy, Open SUNY Publishers, ISBN 13: 978-1-9423412-5-3, (https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=264 )

VLE learning support material to be provided for independent /self-directed learning.

Module handbooks

Open Textbook Library

Selected contemporary problem/practice based case examples

An Analysis report covering all learning outcomes for 100%

You will learn to use the metrics for ascertaining how well you are doing in business and explore the different types of KPI's that helps you understand the performance of your organisation or department. The module is aimed at giving you the skills and tools to measure the success of an organisation.