1. Demonstrate knowledge of strategic concepts and how to apply them in an international/global context to demonstrate a critical understanding of business and corporate strategy in such an environment. Knowledge and Understanding

2. Demonstrate the ability to apply appropriate theory and be able to critically analyse and evaluate strategies of multi-national enterprises in the international/global arena.
Application
Analysis

3. Identify and apply appropriate strategic choices in national and multi-national environments.
Problem Solving

4. To recognise the potential opportunities and challenges that are involved in implementing strategy in multi-national environments.
Reflection

Element 1: Group Presentation weighted at 30% - 15 minutes (Learning Outcomes 1 &2)
Element 2: One Individual Report of 2500 words weighted at 70% (Learning Outcomes 3&4)

Assessments at the end of the module are based around analysis and evaluation of strategic positioning of a multinational enterprise in an international context. Both group work and individual assignment submissions must incorporate application, critical analysis and evaluation of related theory, models and frameworks and your understanding of contemporary issues and their impact on a business.


Assessment for British University Vietnam (BUV) students only:

Semester 1: 50% Individual Assignment of 1500 words
Semester 2: 50% Group Presenation

Identifying external opportunities
Leveraging resources and capabilities
Identifying strategic options at business and corporate level
Internationalisation, digitalisation and globalisation
Sources of national competitive advantage
Multi-national enterprises and FDI
Internationalisation strategies
National cultures and cross cultural management
Ethics and corporate social responsibility
Strategy implementation process and contemporary issues in a global context
Governing the corporation around the world

Practice
- Apply a range of strategic tools, models and concepts to analyse and evaluate current international/global competition in various industries and the challenges multi-national enterprises face when doing business globally in the digital age.
- Conceptually identify and evaluate key factors impacting on the future of international and global industries and businesses.
- Evaluate contemporary issues and practices of running international and multinational enterprises in the digital age.

The learning strategy for full-time/part-time on-campus and corporate delivery modes requires students to commit to 300 learning hours (including assessment). Of this there will be 78 hours of class or workshop support and 222 hours of independent and self-directed study for students working alone or as part of a learning group.

The tutor led sessions will tend to follow a general pattern of introduction of a topic and provision of frameworks and models for student learning, followed by application to appropriate data or case study materials. Students will be expected to perform set exercises, these will include the analysis, discussion and presentation of case based work both individually and as part of a learning group. Formative assessment will be provided throughout the module. Digital tools will be used to enhance learning.
Students will be expected to obtain supplementary information from peer reviewed journals or electronic sources as part of their preparation, as recommended by the tutor.

Johnson, G., Whittington, R., Regner, P., Scholes, K. & Angwin, D. (2017) Exploring Strategy: Text and Cases Paperback, 11th Edition, Pearson Education

Thompson, J., Scott, J.M. & Martin, F. (2014). Strategic Management, Cengage Learning (eBook available in the library).

Alan M. Rugman, Simon Collinson (2012) International Business, Pearson Education (eBook available in the library)

Peng, M.W. & Meyer, K. (2016). International business, 2nd Edition, Cengage Learning, Australia (Hard copy in the Library)

VLE learning support material to be provided for independent /self-directed learning.

Module handbooks

Open Textbook Library

Selected contemporary problem/practice based case examples

Globalisation is an integral part of today's business scenario. It is imperative to understand about various strategic decisions that companies take with regards to operations across borders. This module will discuss such international business strategies and theories and its application to real business case-studies.