Module Descriptors
CUSTOMER EXPERIENCE STRATEGY (CX)
BUSM60004
Key Facts
School of Justice, Security and Sustainability
Level 6
20 credits
Contact
Leader: Vishwas Maheshwari
Email: V.Maheshwari@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 39
Independent Study Hours: 161
Total Learning Hours: 200
Assessment
- Written Assesssment: Critical Report - 2500 words weighted at 70%
- Practical: Presentation - 15 minutes weighted at 30%
Module Details
Web Descriptor
The success of any organization depends on high-quality customer service, but for companies that strategically align customer service with their overall corporate strategy it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line. This module will discuss these strategies and theories and its application to real business case studies.