Introduction to strategy

The strategic position
- Environmental, industry, sector analysis
- Resources and strategic capabilities
- Stakeholders and governance
- Culture

Strategic choices
- Business strategy and models
- Corporate strategy and diversification
- International strategy - Mergers, acquisitions, and alliances

Strategy in action
- Evaluating strategies
- Strategy development processes
- Organising and strategy
- Leadership and strategic change

A 3000 words individual report reviewing, analysing, and making recommendations on a multinational’s strategic decision. Assesses all learning outcomes.

The learning strategy for the module requires students to commit 200 learning hours of which there will be 36 hours of tutor-led learning and 200 hours of independent and self-directed study.¿

The module will use a blended-learning approach, incorporating in-class tutor led sessions and support, individual problem-solving and self-directed learning. All the materials – including learning materials and independent learning materials – will be provided.¿You will undertake formative assessments during the module to help you monitor your learning and provide you and us with ongoing feedback on your progress, that helps you prepare for the summative assessment at the end of the module.¿

Demonstrate knowledge and critical understanding of the different levels and approaches to strategic decision making

Analyse and critically evaluate the environment, resource position and subsequent choice of strategy

Critically evaluate the alternative strategies and directions/methods of development open to organisations and the challenges encountered in their implementation

Module study guide and handbook

The university library and learning resources – books and academic journals¿

The module VLE¿

Learning support materials¿

Electronic data bases¿

Online tools and internet¿

Selected contemporary problem/practice-based case examples

Business simulation ¿

Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K. (2020).¿Exploring strategy. Pearson UK.

Phillips, P. and Moutinho, L. (2018). Contemporary Issues in Strategic Management, Routledge, Oxon, ISBN 978-1-138-93964-6, 295 pages

Richard P. Rumelt (2017). Good strategy, bad strategy: the difference and why it matters, Profile Books Ltd. London ISBN 978 1 78125 6176

In this module you will consider the strategic position, choices, actions and its impact on multinational’s performance.