1. Develop an in-depth knowledge of various qualitative methods and have the practical capability to select and apply selected data collection techniques in qualitative methods (e.g grounded theory; ethnography; narrative; discourse)
Enquiry

2. Evaluation of commonly used observational methods, what is considered good practice and the limitations of different types of observational study that is appropriate to a senior management related investigation Analysis

3. Conceptualise, design and critically review the application of interviews to appropriate theory and previous work applied in associated literature towards providing an analysis of how appropriate qualitative techniques can be applied, given the selected research question/s
Analysis

4. Demonstrate the qualities to refine key core qualitative methods and strategies to a particular management research problem
Application

The student is required to produce a paper in the format of a journal article with focus on a qualitative research method 100% 5000 words covering Learning Outcomes 1 - 4

This module has been designed to enable the student to undertake an in-depth critical analysis of qualitative research methods. This will entail:
• Critical evaluation of the qualitative research of others and also inform the student’s own research skills
• Process of research critique and current issues in qualitative research
• Evidence based practice and its relationship to research-based practice
• Exploration of issues surrounding the application of qualitative research in practice
• Use of various qualitative research methods to various types of analysis

At the end of this module the student will have a comprehensive understanding of qualitative research methods

The candidates are expected to engage in independent study. This will take the form of undertaking follow-up tasks, reflecting on own practice, reading relevant literature, and engaging with online materials through the universities virtual learning environment (VLE), Blackboard. Students will be expected to keep up to date with current business and management practices through various websites and academic journals.

Berg, B. L., & Lune, H. (2012). Qualitative Research Methods for the Social Sciences, 8th edition, Pearson

Boyatzis, R. E. (1998). Transforming qualitative information: Thematic analysis and code development, Sage

Bryman, A. & Bell, E. (2015). Business Research Methods, 4th Ed, Oxford University Press

Creswell, J. W. (2013). Qualitative inquiry and research design: Choosing among five approaches, 3rd Ed, Sage Publications

Denzin, N.K. and Lincoln, Y. (2000). Handbook of Qualitative Research, Thousand Oakes, Sage Publications.

Glaser, B., & Straus, A. (1967). The discovery of grounded theory: Strategies for Qualitative Research, Hawthorne, NY: Aldine

King, N., & Horrocks, C. (2010). Interviews in Qualitative Research, Sage

Kvale, S., & Brinkman, S. (2009). Interviews: Learning the Craft of Qualitative Research Interviewing, 2nd edition, Sage, London

Myers, M. D. (2009). Qualitative Research in Business and Management, Sage Publications

Saunders, M.N.K., Lewis, P. & Thornhill, A. (2015). Research Methods for Business Students, 7th Ed, Pearson

Silverman, D. (2017). Doing Qualitative Research, 4th edition, London: Sage Publications Ltd

Van Maanen, J. (2000). Qualitative methods in management research, Sage: London

Gummesson, E. (2000). Qualitative Methods in Management Research, Sage

Thorpe, R., & Holt, R. (eds.). (2007). The Sage Dictionary of Qualitative Management Research, Sage

Yin, R. ¿. (2014). Case Study Research: Design and Methods, 5th edition, Thousand Oaks, USA: Sage

Module Handbook

Blackboard Resources

Directed Texts