In this module you will learn basic web-design, graphic design and website building skills to enable you to quickly create online products and launch pages that represent any of your creative ideas. Design skills are crucial and invaluable for marketing, sales and gaining customer feedback. You will learn how to use free and available software and readily available infrastructure to create online tools, websites, or services to share your idea or MVP with the world.

You will learn basic graphic design so you can communicate your ideas with a sufficient level of clarity and aesthetics. You will learn basic website building so that you are able to present your business on the internet and give people a place to find out about what you are working on. You will learn basic integration and marketing tools that exist to allow you to plug together and mix different online platforms to create different customer journeys and flows.

With these skills you will be empowered to create basic products, website and marketing funnels that will enable you to take an idea to market either through digital marketing or simply by having a home for what you are working on.

This module will be taught by design experts to give you a grounding in basic principles and as in the value creation module you will use your learned skills and put them into practice on the idea that you are working on, creating real world examples of how you might use these skills to put your product out into the world.

A diverse range of simulation and experiential learning strategies will be used on this module, and these will include:
- Interactive workshops exploring the different tools and approaches to entrepreneurial design
- Practical workshops focusing on basic coding, website design, graphic design and data analysis
- Technology specific workshops
- Keynote speakers
- Mentoring sessions
- Assignment workshops
- Role Modelling.

This module will include some introductory seminars and key content sessions providing pillars to the learning. These will be accompanied by interactive workshops, practical sessions and guest lectures. The module involves 26 hours of tutor led sessions and 174 hours of independent study, to research background information related to the delivery of the core material, to develop assets and products, to engage with stakeholders, to work on the assessments and to engage in informal teamwork related to this module.

1. Demonstrate a systematic understanding of fundamental technical skills that enable creation of digital online assets for business delivery. Knowledge and Understanding, Learning

2. Demonstrate an ability to apply these technical skills to develop products that will support and enhance business delivery and apply appropriate decision making in the evolution of these products. Application, Enquiry, Problem Solving

Blackboard VLE and Microsoft Teams access.
Dedicated Entrepreneurial Hub space for cohort.
Workshop and Seminar materials.

Abraham, N. and Wiley (2015) Coding for dummies. Somerset: Wiley.

Galitz, W.O. (2007) The Essential Guide to User Interface Design An Introduction to GUI Design Principles and Techniques. 3rd ed. Chichester: Wiley.

Golombisky, K. and Hagen, R. (2013) White Space is Not Your Enemy: A Beginner’s Guide to Communicating Visually Through Graphic, Web & Multimedia Design. 3rd edn. Oxford: CRC Press. doi:10.1201/b22218.

Heller, S. and Talarico, L. (2008) The design entrepreneur: turning graphic design into goods that sell. Beverly, Mass: Rockport.

Hurff, S. (2016) How to design and prototype products that people love. 1st edition. O’Reilly Media, Inc.

Liska, S., Associates, L. and Liska + Associates (2007) Business Graphics: 500 Designs That Link Graphic Aesthetic and Business Savvy. Osceola: Quarto Publishing Group USA.

Moore, A. (2013) Create your own website using WordPress in a weekend. 1st edition. New York;: Focal Press.

Plumley, G. (2010) Website Design and Development: 100 Questions to Ask Before Building a Website. Hoboken: John Wiley & Sons, Incorporated.

Weston, M. (2019) Learn Microsoft PowerApps: build customized business applications without writing any code. 1st edition. Birmingham: Packt Publishing.

Wrigley, C. and Straker, K. (2019) Affected: Emotionally Engaging Customers in the Digital Age, Affected. Newark: John Wiley & Sons, Incorporated.

In addition to these reference texts, a combination of journal articles, podcasts, TED talks, websites and videos will be used to provide detailed examples and context to the learning.

This module will equip you with the creative and technical skills to enable your venture to succeed. You will develop skills in design and website building to enable you to create prototypes and products, which you will then be able to assess and optimise.

1. Video/Podcast (Learning Outcomes 1 and 2)

This module will introduce you to a wide range of tools and technologies that will enable you to enhance the efficiency, responsiveness and productivity of your business. This assignment will require you to evidence how you have integrated a range of design and technology tools into your business during this module. You will present this evidence in the format of either a video or a podcast.