This module will equips you to undertake a doctoral level study which involve quantitative data analysis through the understanding of quantitative research methods which includes:

critically analysing quantitative datasets

interpreting results which are within acceptable epistemological limits

evaluating limits of datasets and results

equipping you with the practical application of relevant data analysis software

Produce a paper, demonstrating analytical rationale, that will cover quantitative methods for data collection, analysis and interpretation of results



–Assessment linked to Learning Outcomes 1 to 4

You are expected to engage in independent study. This will take the form of undertaking follow-up tasks, reflecting on own practice, reading relevant literature, and engaging with online materials through the universities virtual learning environment (VLE), Blackboard. You will be expected to keep up to date with current business and management practices through various websites and academic journals.

1. Develop a sound and in-depth knowledge of and practical capability to select and apply selected data collection techniques in quantitative and mixed-methods methods.

Enquiry

2. Critically review and provide an analysis of how appropriate quantitative techniques can be applied in relation to established research objectives.

Analysis

3. Review and develop understanding of the need for and the purpose of piloting aspects of primary or secondary data acquisition, in relation to a management research question, from a quantitative methodology perspective.

Application

4. Demonstrate one’s ability to formulate and communicate insights, into management research decisions through analysis of quantitative data, to a high professional standard.

Problem Solving

Module Handbook



Blackboard Resources



Directed Texts

Acock, A.C. (2018). A Gentle Introduction to Stata, 6th Ed., Stata Press

Bryman, A. & Bell, E. (2015). Business Research Methods, 4th Ed, Oxford University Press

Field, A. (2017). Discovering Statistics using IBM SPSS Statistics, 5th Ed, sage Publications

Hill, R.C. & Adkins, L.C. (2018). Using Stata for Principles of Econometrics, 5th Ed., John Willey & Sons Inc.

Pallant, J. (2016). SPSS Survival Manual, Open University Press, McGraw Hill

Saunders, M.N.K., Lewis, P. & Thornhill, A. (2019). Research Methods for Business Students, 8th Ed, Pearson

At the end of this module, you will have a comprehensive understanding of quantitative research methods. This module will teach you how the research design is affected by data collection and analysis tools, how to recognise different data, coding, choosing appropriate methods of presenting data and selecting appropriate statistical tools.