1. Appreciate the interdependence of various functional units in a typical business environment and how they impact upon the success of organisations.
2. Identify and analyse winning strategies in a competitive business environment.
3. Making informed business decisions on the basis of business data generated from the simulation.

Assessment: Individual coursework of a 1,500-word written reflection, capturing the experience of the individual student at every stage of the game – (100%) - All LOs

Use the template of the reflective portfolio with compulsory completion of each game stage to include relevant appendices.

In this module, you will use gamification within a business simulation tool to explore the dynamics of a modern enterprise and learn about your capacity to manage and innovate in your chosen field. This module is the culmination of your foundation year and will equip you with the skills required for you to manage in business or proceed onto further academic study. The digital learning resource provides in-depth learning of how a company operates from start-up to the first few years of a company's life. Working through various scenarios allows you to understand the inter-dependence of each business functions, HR, Operations, Sales and Marketing and Finance.

In this module, you will use business simulation tools to explore the dynamics of a modern enterprise and learn about your capacity to manage and innovate in your chosen field. You will see how your business decisions will impact the day to day running of the business and how they will affect the long-term strategy. The digital learning resource provides in-depth learning of how a company operates from start-up to the first few years of a company's life. Working through various scenarios allows you to understand the inter-dependence of each business functions, HR, Operations, Sales and Marketing and Finance. This module is the culmination of your foundation year and will equip you with the skills required for you to manage in business or proceed onto further academic study.

Using the Business Simulation software, you will work your way through several scenarios in the areas of finance, HR, Operations and Sales. ‘Learning by doing’ is a proven and one of the most effective ways to gain invaluable knowledge as the software simulates real-world situations through activities such as reading, watching live demonstrations, practicing, etc.

You will undertake ‘formative’ assessments during the module to help you monitor your learning and provide you and us with ongoing feedback on your progress, that helps you prepare for the ‘summative assessment(s) during or at the end of the module.

Skripak, S. (2018) Fundamentals of Business. 2nd edn. Blacksburg: VT Publishing (available as an electronic book)
Needle, D. & Burns, J. (2019). Business in Context. 7th edn. Andover: Cengage Learning

VLE learning support material to be provided for independent /self-directed learning.
Business Simulation Software
Module handbook
Open Textbook Library
Selected contemporary problem/practice-based case examples