Module Descriptors
PROFESSIONAL ISSUES IN GRAPHICS AND DIGITAL DESIGN
CCIF40009
Key Facts
School of Creative Arts and Engineering
Level 4
30 credits
Contact
Leader: Lisa Wolfe
Hours of Study
Scheduled Learning and Teaching Activities: 80
Independent Study Hours: 220
Total Learning Hours: 300
Assessment
  • CASE BASED STUDY weighted at 70%
  • PRESENTATION - INDIVIDUAL weighted at 30%
Module Details
Module Resources
Students will have access to studio space and college library and computer resources.
University learning resources are available on campus at Stafford and Stoke-on-Trent, and online via the partner Need to Know pages of the university website.
http://www.staffs.ac.uk/courses_and_study/partnerships/current_students/email/index.jsp
Module Learning Strategies
Introduction to module
Research workshops
Presentation skills workshops, including communication techniques, creating visual support materials, persuasive communication etc
Seminars considering and evaluating learning
Group tutorials, presentations and critiques with formative feedback
Individual tutorials
Module Indicative Content
In this module you will investigate a success story that relates to graphics and digital design, evaluate the reasons for the success, and present your findings to an audience. This will allow you to show your understanding of the way contemporary practitioners operate, and relate it to your own work. You will be able to consider the practical constraints that influence how graphic and digital designers relate to their audience, and gain an insight into external factors such as legislation and ethical requirements.

You will participate in the planning of an event or activity and consider the responsibilities associated with working to timescales and with others in the creative workplace. You will then be able to evaluate your own progress and reflect upon your strengths and weaknesses. You will consider how to develop your experience in order to broaden and deepen your skills and associated portfolio to fulfil your future gaols, whether they be academic or vocational.

Current legislation and expected changes will be studied, such as:
Health and Safety, Criminal Records Clearance, Working with Children & Vulnerable People, Copyright, Data Protection, Permissions, Equal Opportunities, Public Liability, Intellectual Property Rights.
Module Additional Assessment Details
Assessment 1. A presentation incorporating visual information on a success story relating to professional work in the graphic and digital design sector, such as an entrepreneur, a sell-out exhibition or a media product, with a supporting portfolio of information relating to legislation and industry guidelines, annotated to describe the implications for the selected success story (30%) [LO 2, 5]

Assessment 2. A case study recording the process of organising an event, product or activity involving graphics and digital design, incorporating a reflective evaluation of your own learning experience and future training needs. (2,000 words) (70%) [LO 1, 3, 4]

Formative assessment:
A presentation, which may be a group effort, proposing the key elements of the event, product or activity planned for the second assessment of the module and identifying the industry requirements to be considered.
Module Texts
Atkinson K. (2010). Getting Your Sh*t Together: A Professional Practices Manual for Artists. London: Createspace.
Beam L.S. (2008). The Creative Entrepreneur: A DIY Visual Guidebook for Making Business Ideas Real. Bloomington, Indiana: Quarry Books.
Bilton C. (2007). Management and Creativity: From Creative Industries to Creative Management. Oxford: Wiley Blackwell.
Branagan A. (2011). The Essential Guide to Business for Artists and Designers. London: A & C Black Publishers Ltd .
Branagan A. (2011). A Pocket Business Guide for Artists and Designers: 100 Things You Need to Know. London: A & C Black Publishers Ltd .
Collins H. (2010). Creative Research: The Theory and Practice of Research for the Creative Industries. Worthing: AVA Publishing.
Ess C. (2009). Digital Media Ethics. Cambridge: Polity Press.
Maylor, H. (2010). Project Management . 4th ed. London: FT Prentice Hall.
Moon, J. (2005) Reflection in Learning and Professional Development. Routledge
Negrino, T. (2004) Creating and Presenting in PowerPoint. Peachpit Press
Ruston A. (2005). Artist's Guide to Selling Work . London: A & C Black Publishers Ltd.

Websites:
http://www.hse.gov.uk/ http://www.nsead.org/hsg/index.aspx http://www.nsead.org/hsg/index.aspx
www.a-n.co.uk
www.photobiz.com