Studio Theatre; including a full lighting rig, backstage area, props and costumes
Dance Studio; sprung floor, mirrors, barres

Library; books, journals, articles and ejournals
Learning Resource Centre; computers, internet and printing facilities
Access to digital video recorders & tripod

Brewhouse facilities:
Dance Studio; Mirrors, Barres, changing area, showers
Drama studio, Loft Gallery, Corner studio. Auditorium to seat 300. Full backstage facilities, full lighting and sound facilities.

An introductory briefing at onset of module: 1 Hour
Interim Briefings x4: 4 Hours
Seminars, lectures and group tutorials considering production, target audiences and health & safety: 10 Hours
Workshops and studio tutorials: 40 Hours
Work related Tutorials: 5Hours
Group critiques: 5 hours
Individual Tutorials: 5 hours
Total contact time per student: 70 Hours per student.

Work practice activities should comprise a minimum 90 hours, and include:
Establishing a partner organisation or client
Agreeing a brief
Agreeing roles and responsibilities
Consultations progressing brief
Adaptations in response to feedback
Presentation of results

Books:
Freakley V. & Sutton R.(2005). Essential Guide to Business in the Performing Arts . London: Hodder & Stoughton.
Kotler P. & Armstrong G. (2010). Principles of Marketing. 13th ed. Oxford: Pearson Education.
McDaniel C. & Gates R. (2003). Marketing Research: The Impact of the Internet . New York: John Wiley and Sons.
Zikmund W. G. & Babin B.J. (2009). Essentials of Marketing Research . 4th ed. Cincinnati, Ohio: South-Western Cengage Learning.

Journals:
The Journal of Marketing Theory and Practice.
International Journal of Research in Marketing

Websites:
Khera Communications, Inc.http://www.morebusiness.com/running_your_business/management/Market-Research.brc Copyright 1998-2011

Students will be introduced to professional practice in the performance arts industry. A live brief will be a major aspect of this module, and students will be expected to gain much evidence for assessment through work related experience.

At this introductory level to the industry students will be expected to raise their awareness of the industry by working with others in a team. This 30 credit module will be divided into two parts: first students will look at products already in use, such as local theatres, arts centres, drama and dance schools and festivals. The second part of the module will comprise working as part of a team on the development of a performance, such as a project for a local venue, mini festival, arts event or tour. The kind of performance may by informed by actual work placements. If students are not working in the industry they must seek a client, and liaise with them, in order to create an end product that has a real and meaningful purpose. It is important that a realistic project is undertaken, both in terms of industry experience and scale. Students should not at this stage be expected to be too ambitious, and will be guided by the mentor and tutor regarding the suitability of the work.

Students will gain insights into audience and markets and how this relates to performance and production. They will apply skills gained in other modules in a professional context. They will be encouraged to work innovatively and creatively to meet agreed work outcomes, such as designing and promoting a production for specific clients or target audiences.

Skills relating to entrepreneurship in the working environment will be identified and considered, such as promoting their creative work to attract new markets, networking and communicating with clients and presenting their production safety and successfully. Health and safety will be included as an important aspect of this module.

Students will be expected to carry out independent research work to inform their work, such as demographics, competition and similar products and services. The learning journal will continue to be used to record and reflect students' progress through the pathway.

Students must submit work for all assessments.

Assessment 1: Portfolio of information relating to performance, to include such areas as market research, target markets and relevant strategic planning documents. An associated commentary explaining the purpose of market research (LO 1) (20%).

Assessment 2: Evidence of the planning and participation in a performance event in response to a production brief. (60%) (LO, 2 & 3)

Assessment 3: The Reflective Learning Journal, showing the student's exploration of creative responses to problems in the context of production organisation, roles and responsibilities. (LO 3 & 4) (20%)