Gifford C. Advertising and marketing. (Heinmann, 2005)
Swann A. Design and marketing ( Phaidon, 1990)
Stranks J. A Managers Guide to Health & Safety at Work. (Financial Times Prentice Hall, 2003)
Stone, M et al. Consumer Insight: How to use data and Market Research to get Closer to Your Customer. ( Kogan Page, 2004)

Adobe - www.adobe.com
Photostop Mail list WWW Page (unofficial) - www.bios.nui.edu/photoshop
KPT tips and tricks - the-tech.mit.edu/kpt/tips/
Metacreations gallery - www.metacreations.com/galleries
Gorgeous sites - Photoshop resources - www.elated.com/gorgeous/gallery
The Pixelfoundry Graphics Forum - disc.server.com/indices/2695.html
Computer Arts online - www.futurenet.com/arts/
The Action Xchange - www.actionxchange.com
Zero - G Digital Design - gamet.acns.fsu.edu/~mag2988/digital_design/index.html

Students will access resources particular to the new media pathway. A media base room, video edit suites, DV cameras, DVD Authoring kit, image manipulation software, 3D digital manipulation software and digital still cameras.

A media base room, edit suites, Sony PD170 DV cameras, tripods, Avid editing suites, Final Cit Pro editing suites, DVD Studio Pro 4 authoring kit, 1 DVD, image manipulation software, (Lightwave 3D, Dreamweaver, Adobe After Effects, Photoshop CS2, DVD Studio Pro4) and a range of digital still cameras.

An introductory briefing at onset of module: 2 Hours

Problem solving Workshop: 5 Hours

The production Process: 5 Hours

Research workshops: 5 Hours

Practical Studio Workshops: 20 Hours

Methods of evaluation: 5 Hours

Group Tutorials/critiques with formative feedback: 10 hours

Individual Tutorials: 5 Hours

Total contact time per student: 57 Hours per student.

This module builds on the experience of Introduction to Specialist Pathway: New Media and helps students deepen their experience of the application of skills in a professional environment. They will be expected to gain a substantial part of the evidence for assessment from work based projects, using and developing skills developed on other level 1 modules such as understanding the media and professional and contextual studies.

With a foundation gained from Introduction to Specialist Pathway students will use their knowledge to address an identified need in the working environment, and may be part of a larger programme of work being undertaken in the work place, or experience associated with working freelance or in an entrepreneurial role. This may, for example be producing a media product for sale or exhibition, or creating an end product for an identified target audience. After this may, for example be producing a media product for sale or exhibition, or creating an end product for an identified target audience. Such a product might be the development of a simple website for a business, or a simple animation designed to be used on a large screen at the entrance of a public building. Understanding who the product is aimed at would be an important factor in the design and development of the work.

Students should increasingly be working independently, and may identify and/or initiate a project in order to meet the outcomes of this module: such a project should be planned in consultation with the student's tutor and mentor.

This module is closely associated with Investigation, Reflection and Expression 2, which offers the opportunity to document and evaluate the students experience whilst carrying out work related projects

Students must submit work for all assessments, and must pass the Reflective Learning Journal assessment.

Assessment 1: One response to a brief individually negotiated with a tutor, demonstrating involvement in the research, creation and delivery of a new media product. (80%) [Learning Outcomes 2, 3, 4]

Assessment 2: Reflective Learning Journal documenting the student's progress associated with the project. (20%) [Learning Outcomes 1, 3]