Stranks J - A Managers Guide to Health & Safety at Work. (Financial Times Prentice Hall, 2003)
Stone, M et al. - Consumer Insight: How to use data and Market Research to get Closer to Your Customer. (Kogan Page, 2004)
Musberger and Robert M - Single Camera Video Production (Focal Press, 1993)
Orlebar J - Digital Television Production (Edward Arnold, 2002)
Rabiger M - Directing the Documentary (Focal Press, 1997)

Students will access resources particular to the new media pathway. A media base room, video edit suites, DV cameras, DVD Authoring kit, image manipulation software, 3D digital manipulation software and digital still cameras.

An introductory briefing at onset of module: 2 Hours

Problem solving Workshop: 5 Hours

The production Process: 5 Hours

Research workshops: 5 Hours

Practical Studio Workshops: 20 Hours

Methods of evaluation: 5 Hours

Group Tutorials/critiques with formative feedback: 10 Hours

Individual Tutorials: 5 Hours

Total contact time per student: 57 Hours per student.

This module builds on the experience of Introduction to Specialist Pathway (Digital Media Production) and helps students deepen their experience of the application of skills in a professional environment. They will be expected to gain a substantial part of the evidence for assessment from work based projects, using and developing skills explored in other level 1 modules such as Understanding the Media and Professional and Contextual Studies.

With a foundation gained from the Introduction to Specialist pathway students will use their knowledge to address an identified need in the working environment, and may be part of a larger programme of work being undertaken in the work place, or experience associated with working freelance or in an entrepreneurial role. This may, for example be producing a moving image product for sale or use in an exhibition, or creating an end product for an identified target audience.

After this may, for example be producing a moving image product for sale or use in an exhibition, or creating an end product for an identified target audience. Such a project might be the identification of a client such as a school that needs a short publicity DVD developing to distribute to potential parents and students, or a local leisure business wishing to find new customers. It could also be a short film/music video/advert, which forms part of a local or national competition. Understanding whom the product is aimed at and how it is to be distributed would be an important factor in the design and development of the work.

Students should increasingly be working independently, and may identify and/or initiate a project in order to meet the outcomes of this module: such a project should be planned in consultation with the student's tutor and mentor.

This module is closely associated with module 7, Investigation, Reflection and Expression 2, which offers the opportunity to document and evaluate the students experience whilst carrying out work related projects

Students must submit work for all assessments, and must pass the Reflective Learning Journal assessment.

Assessment 1: One response to a brief individually negotiated with a tutor, demonstrating involvement in the research, creation and delivery of a moving image production. (80%) [Learning Outcomes 2, 3, 4]

Assessment 2: Reflective Learning Journal documenting the student's progress associated with the project. (20%) [Learning Outcomes 1, 3]