Module Descriptors
CREATIVE FASHION MEDIA
CCIF40254
Key Facts
Faculty of Arts and Creative Technologies
Level 4
15 credits
Contact
Leader: Rowena Beighton-Dykes
Hours of Study
Scheduled Learning and Teaching Activities: 51
Independent Study Hours: 99
Total Learning Hours: 150
Assessment
- RESEARCH REPORT weighted at 50%
- REFLECTIVE LOG weighted at 20%
- PRESENTATION - INDIVIDUAL weighted at 30%
Module Details
Module Additional Assessment Details
Students must submit work for all assessments.
Assessment 1)A portfolio consisting of evidence of research and investigation over a wide variety of creative fashion media (e.g. photographic shoot, writing for the media and different audiences, styling, promotions etc.), showing experimental and innovative development of creative solutions to set / negotiated work in a suitable format (50%) [Learning Outcome 1]
Assessment 2) Reflective Learning Journal demonstrating investigation and evaluation of others' work, and evaluation of own progress and exploration of media (20%) [Learning Outcome 3]
Assessment 3) Presentation and justification of a piece or pieces of own work in appropriate format (30%) [Learning Outcome 2, 4]
Assessment 1)A portfolio consisting of evidence of research and investigation over a wide variety of creative fashion media (e.g. photographic shoot, writing for the media and different audiences, styling, promotions etc.), showing experimental and innovative development of creative solutions to set / negotiated work in a suitable format (50%) [Learning Outcome 1]
Assessment 2) Reflective Learning Journal demonstrating investigation and evaluation of others' work, and evaluation of own progress and exploration of media (20%) [Learning Outcome 3]
Assessment 3) Presentation and justification of a piece or pieces of own work in appropriate format (30%) [Learning Outcome 2, 4]
Module Indicative Content
Students will be introduced to a range of approaches to creative fashion media, and will be encouraged to experiment with different methods and approaches. The language associated with discussing and analysing visual forms will be explored, and students will use a range of communication methods to demonstrate and share their understanding of the formal elements and concepts associated with creative fashion media.
Students will document their experiences of learning through the medium of the Learning Journal, complementing their work by allowing exploration of their experiences. Students will consider their successes, new experiences, difficulties and how they tackle them. The reflective journal will include material not used elsewhere in their coursework, such as exhibition or source material with personal reflection, consideration of outside influences on their work, and how to manage their learning as part of the wider picture. Students will be expected to revisit their Learning Journal throughout the course, annotating their earlier comments and using earlier experience to inform later development.
Students will document their experiences of learning through the medium of the Learning Journal, complementing their work by allowing exploration of their experiences. Students will consider their successes, new experiences, difficulties and how they tackle them. The reflective journal will include material not used elsewhere in their coursework, such as exhibition or source material with personal reflection, consideration of outside influences on their work, and how to manage their learning as part of the wider picture. Students will be expected to revisit their Learning Journal throughout the course, annotating their earlier comments and using earlier experience to inform later development.
Module Texts
Diamond, J and Diamond, E. Fashion Advertising and Promotion (1998) Fairchild Books.
Dingemans, J. Mastering Fashion Styling (1999) Palgrave Macmillan.
Everett, JC. & Swanson, KK. Guide to Producing a Fashion Show (2004) Fairchild Books.
Jackson, T. and Shaw, D. The Fashion Handbook - Media Practice (2006) Routledge.
Phillips, PM. Bloom,E. & Mattingly JD. Fashion Promotion (Wiley Retail Fashion Merchandising & Management Series) (1987) Prentice-Hall.
Tungate, M. Fashion Brands: Branding Style from Armani to Zara (2008) Kogan Page Ltd.
Dingemans, J. Mastering Fashion Styling (1999) Palgrave Macmillan.
Everett, JC. & Swanson, KK. Guide to Producing a Fashion Show (2004) Fairchild Books.
Jackson, T. and Shaw, D. The Fashion Handbook - Media Practice (2006) Routledge.
Phillips, PM. Bloom,E. & Mattingly JD. Fashion Promotion (Wiley Retail Fashion Merchandising & Management Series) (1987) Prentice-Hall.
Tungate, M. Fashion Brands: Branding Style from Armani to Zara (2008) Kogan Page Ltd.
Module Learning Strategies
Indicative:
Introductory briefing at onset of module: 1 hr
Workshops, to include demonstrations, studio tutorials and exploration of different textile techniques and manipulations: 40 hrs
Group tutorials and critiques with formative feedback: 5 hrs
Individual tutorials: 5 hrs
Total contact time: 51 hrs per student
Introductory briefing at onset of module: 1 hr
Workshops, to include demonstrations, studio tutorials and exploration of different textile techniques and manipulations: 40 hrs
Group tutorials and critiques with formative feedback: 5 hrs
Individual tutorials: 5 hrs
Total contact time: 51 hrs per student
Module Resources
Students will have access to general and specialist art and design studios and resources at the college including computer suites and libraries. They will also have access to computer suites and libraries at the university.
The Blackboard virtual learning environment will be available (where applicable) to support this module. Details will be supplied in the module handbook.
The Blackboard virtual learning environment will be available (where applicable) to support this module. Details will be supplied in the module handbook.