Students must submit work for all assessments.
Assessment 1: Portfolio of information relating to the use of a photographic product, to include such areas as market research, target markets, relevant strategic planning documents. An associated commentary explaining the purpose of market research [Learning Outcome 1] (20%).

Assessment 2: A portfolio of work in response to a photographic brief: to include research, indication of a range of possible responses leading to a selected approach with justification for choices made [Learning Outcomes 2,3] (60%)


Assessment 3: The Reflective Learning Journal showing the student's assimilation of information and exploration of creative responses to problems and ideas. [Learning Outcome 4] (20%)

Students will be introduced to professional practice in the photographic industry. A live brief will be a major aspect of this module, and students will be expected to gain much evidence for assessment through work related experience.

Students will gain insights into audiences and markets and how this relates to a photographic based production. They will apply skills gained in other modules in a professional context. They will be encouraged to work innovatively and creatively to meet agreed work outcomes, such as designing and promoting a photographic product for specific clients or target audiences.

Photographic skills that will be developed whilst students are studying this module include digital capture using cameras and scanners and an introduction into image manipulation software, including enhancement, finishing and printing. Skills relating to entrepreneurship in the working environment will be identified and considered - such as promoting creative work to attract new markets, communicating with clients and presenting photographic work safety and successfully. Health and safety will be included as an important aspect of this module.

Students will be expected to carry out independent research relating to their brief to inform their work. This might be, for example, researching the potential market for a photographic product or service, and surveying and evaluating similar products already available, including historic examples.

The Learning Journal will continue to be used to record and reflect students' progress through the pathway.

An introductory briefing at onset of module: 1 Hour
Interim Briefings x4: 4 Hours
Seminars, lectures and group tutorials considering production, target audiences and health & safety: 10 Hours
Photographic workshops and studio tutorials: 40 Hours
Work related Tutorials: 5Hours
Group critiques: 5 hours
Total contact time per student: 70 Hours per student.

Students will access resources particular to the photographic pathway. Computer suite with printing facilities, multimedia authoring and image manipulation software, photographic studio with lighting, processing facilities, cameras.

Burken, A. The Art of Project Management (2005) O'Reilly
Frost, L. Photos That Sell: The Art of Successful Freelance Photography (2004) David & Charles
Hurn, D. Jay, B. On Being a Photographer: A Practical Guide (2001) Lenswork Publishing
Palmer, A. Introduction to Marketing. (2004) Oxford University Press
Evening, E-Publication: masochistpictures.co.uk.
M. Adobe Photoshop for Photographers: A Professional Image Editor's Guide to the Creative Use of Photoshop for the Macintosh and PC (2005) Focal Press
Writers and Artists Yearbook (2006) A & C Black Publishers Ltd