Module Descriptors
UNDERSTANDING THE MEDIA 1
CCIF40308
Key Facts
Faculty of Arts and Creative Technologies
Level 4
15 credits
Contact
Leader: Rowena Beighton-Dykes
Hours of Study
Scheduled Learning and Teaching Activities: 56
Independent Study Hours: 94
Total Learning Hours: 150
Assessment
  • CWK - FOUNDATION DEGREE weighted at 100%
Module Details
Module Texts
Gates R - Production Management for Film & Video - 2nd Ed (Focal Press, 1995)
Jarvis P - A Production Handbook (Focal Press, 1993)
Millerson G - Video Production Handbook ( Focal Press,1992)
Popper, F - The Art of the Electronic Age (Thames and Hudson, 1997)
Geraghty C and Lusted D - The Television Studies Book (Arnold,1998)
Inglis F - Media Theory: An Introduction (Blackwell, 1990)
Monaco J - How to Read a Film (Oxford University Press, 1981)

www.bbc.co.uk
www.filmeducation.co.uk
www.prs.co.uk
www.bfi.org.ul
www.tv-ark.org.uk

Module Learning Strategies
The content of the taught sessions will relate to your local area as well as giving you an insight into the national background of the media industry. The module to include the following:

An introduction/briefing to the Module: 1 Hour

A series of lectures, seminars, and demonstrations: 45 Hours

Group critiques and production meetings & feedback: 5 Hours

Individual Tutorials: 5 Hours

Total contact time per student: 56 Hours.
Module Indicative Content
Students will be introduced to a range of new and traditional media techniques, experimenting with different methods and approaches. The language associated with discussing and analysing visual forms, and media terminology, will be explored. Students will use a range of communication methods to demonstrate their understanding of the formal elements and concepts associated with media production.

This module aims to give students a wide range of experience, and as such it is expected that students will not necessarily produce a complete product, but a portfolio of work showing their experience and experimentation. Annotated examples in the portfolio will be expected to show how students have achieved different results, and record the applications used. From the range of work students will be expected to select an example that best illustrates their experience, and develop it to show how and why they have selected the processes involved.

A Reflective Learning Journal will be started and run through all the modules, acting as the focus of research and reflection upon the media subject being produced. The Journal will also offer students the opportunity to reflect upon areas such as their successes, new experiences, difficulties and how to tackle them. The Reflective Learning Journal will include material not used elsewhere in coursework, such as personal reflection, consideration of outside influences on students' work, and how to manage their learning as part of a wider picture. Students will be expected to revisit their learning journal throughout the course; annotating earlier comments and using earlier experience to inform later development. How to keep a Reflective Learning Journal will be included in Investigation, Reflection and Expression I
Module Additional Assessment Details
Students must submit work for all assessments, and must pass the Reflective Learning Journal assessment.

Assessment 1: A portfolio of evidence of experimentation in a range of production media, showing innovative use of media, in suitable format(s). (50%) [Learning Outcome 1]

Assessment 2: Evidence of Reflective Learning Journal demonstrating investigation and evaluation of others' work, and evaluation of own progress and exploration of media. (30%) [Learning Outcome 3]

Assessment 3: Presentation and justification of one piece of own work in appropriate format. (20%) [Learning Outcomes 2, 4]
Module Resources
Students will access resources particular to the new media pathway. A media base room, video edit suites, DV cameras, DVD Authoring kit, image manipulation software, 3D digital manipulation software and digital still cameras.